Having just completed a sprint of brand strategy sessions to clarify positioning and value messaging, front-of-mind at the moment is the importance of narrowing your message to a specific audience. Here’s how to use a Value Proposition Chart to FOCUS on WHO you are talking to.
The challenge for a large organisation, like a global membership association, is how to translate the brand’s positioning and value proposition ‘on the ground’ in a variety of locations and categories. Team members need personal ownership of how to talk about the brand!
This is the time of year when opportunities to network abound, and the choices are increasingly festive and bright… and yet, it is also the time of year when we feel rushed, overwhelmingly busy, and starting to tire out. Here are 3 approaches I am focusing on this festive season, to make the most of it while still maintaining my health and sanity!
You’ve hit it off in the discovery chat… and now you’re waiting. In Part 3 of this Building Trust series, I highlight what my favourite consulting experts have taught me about what to do AFTER the initial conversation.
In this series of 3 articles, I am exploring the question: How can we be intentional about building trust in business? Here in Part 2, let’s turn to what works in building trust during the conversation.
In this series of articles, I will outline some of the steps that I have used successfully before, during and after the sales conversation to build trust and win great clients. Let’s start with Part 1: what to do before the meeting to start building trust right away.
When everyone in the organisation has a personalised and thoughtfully-crafted go-to statement that they feel authentically speaks to what’s most important about their work, they are much more likely to use it to help build the business.
In a workshop with new leaders in transport and logistics across ANZ, we reflected on individual and collective strengths… and there were many. Yet, they also reported a reluctance to self-promote!
You’ve prepared your introduction for networking events… but does your listener care about what you’re saying? Learn how to articulate value.
Recently, I’ve noticed clients asking for support in empowering staff to network internally with others at the organisation. These clients tend to be large organisations, or those where staff are working remotely.