In last week’s virtual roundtable for law leaders, my co-host Ben Deverson and I led a discussion on law firm business development strategy for 2021. Ben and I described what we are seeing with our law clients and offered strategies to focus on to see out the year and be ready for the challenges of the next.
At a recent online presentation for INSEAD’s MBA alumni network, I posed the question, ‘What are the unique challenges we are facing in communicating professional and personal brands in 2020, and what needs to look different?’ The answers from participants’ discussion around the world were illuminating!
Online activities have all seen a massive increase since the pandemic began, and this means more is being communicated, through our staff and others, about your organisation… in a highly accessible public forum.
At the moment, the biggest question on my mind is: How can businesses continue to stay VISIBLE and RELEVANT during challenging, fast-shifting times? How can we best serve others in ways that feel authentic and easy for all parties… to help us all create thriving business?
Whether they are business owners, CEOs, board members, consultants or executives, the clients with whom I’m working on personal brand positioning and communication right now are doing things differently.
In this series on ‘Online Personal Brand Tips for Crisis Mode’, I share some observations and the lessons we can take from them, when it comes to your personal brand (what you are presenting about yourself) online.
In this article, I share some observations and tips about the dangers of unchecked confusion and emotion online.