This week I asked a friend and inspiring business leader: Should I focus on a niche or should I be more general with my personal brand?
Here’s what we came up with, and some baseline ‘rules’ you can follow.
Selling
Intentional Trust-Building in Business – Part 3 AFTER
You’ve hit it off in the discovery chat… and now you’re waiting. In Part 3 of this Building Trust series, I highlight what my favourite consulting experts have taught me about what to do AFTER the initial conversation.
Intentional Trust-Building in Business – Part 2 DURING
In this series of 3 articles, I am exploring the question: How can we be intentional about building trust in business? Here in Part 2, let’s turn to what works in building trust during the conversation.
Intentional Trust-Building in Business – Part 1 BEFORE
In this series of articles, I will outline some of the steps that I have used successfully before, during and after the sales conversation to build trust and win great clients. Let’s start with Part 1: what to do before the meeting to start building trust right away.
Do you have a Professional Value Statement?
When everyone in the organisation has a personalised and thoughtfully-crafted go-to statement that they feel authentically speaks to what’s most important about their work, they are much more likely to use it to help build the business.
Communicating Value in your Introductions
You’ve prepared your introduction for networking events… but does your listener care about what you’re saying? Learn how to articulate value.
FINSIA Webinar Recap: The number 1 thing holding professionals back in BD
In my April webinar for FINSIA on ‘Network-building plans for finance professionals in the new normal’, I outlined the key problems I see professional advisors stumble on when it comes to their business and relationship development. Here’s the number 1 thing (and how to overcome it).
Moving from casual contact to real conversation: The ONE THING you need to have
In my workshops, people always ask, ‘How do I move a casual contact to a meaningful conversation?’ Here is the ONE THING you have to have (and it isn’t a cupcake… though that may help!).
VIDEO: From online connection to real conversation
My live Q&A Chat in August 2021 was ‘From online connection to real conversation.’
How do you take a casual LinkedIn connection to a real conversation… maybe even towards becoming a client or someone integral to your network?
I shared 3 pathways you can take to get that connection to a valuable contact that you are having meaningful conversations with.
VIDEO: Expanding your range of influence
My live Q&A Chat in July 2021 was on ‘Expanding your range of influence.’
Being influential is necessary to be able to create wins in business and career.
– How can you cultivate honest, authentic influence that helps yourself and others?
– What small shifts in our language and behaviour can make the biggest difference to our ability to influence outcomes?