Insights
Insights
Branding, marketing, running a business and more from New Work’s director.
Answer 3 questions to represent your personal brand with style on LinkedIn
If you can answer those three questions, you will know what is and isn’t appropriate or effective in your communications on LinkedIn, and you will represent your personal brand with elegance and style.
Get over your fear of self-promotion or be invisible!
When talking to people about their personal brands, I hear the concern, ‘But I don’t want to sound too self-promotional!’ pretty much on a weekly basis. If you’re a professional consultant or advisor, it’s absolutely necessary to communicate your personal brand.
Communicating the ‘whole’ professional: Why this matters for individuals and teams
In my work with individuals and teams, I have come across lots of proof that people want to build brands that feel authentic and reflective of them as a ‘whole person’.
Bland CV… or Positioned Personal Brand?
Most people’s LinkedIn profiles are little more than a list of jobs they’ve had, or simply a copy of a general CV. But this tells the reader little about you as a professional individual.
Be seen as a trusted advisor: Insights from SOPAC Sydney
In March, I had the pleasure of speaking at the Institute of Internal Auditors’ annual Asia-Pacific conference, #SOPAC2019 in Sydney. Before my presentation, I was fortunate to sit in on the address by U.S.-based President and CEO of IIA, Richard F.Chambers, entitled ‘Auditor of the Future’, where he highlighted the findings in his book, Trusted Advisors: Key attributes of outstanding internal auditors.
There are humans behind the screens: Online Personal Branding for Business Success
The steps I covered in this presentation to Association of Financial Advisers, on how to develop personal brand confidence and trust by creating a standout professional image online
How to stop being underestimated when you are starting out in your career
While you cannot control the biases of other people, you can do some things to influence the way they see you. If you know you have the permission and ability to add more value, consider some of these suggestions.
Be honest… what does your online behaviour tell us about your personal brand?
It is not uncommon for people building their thought leadership with online content to see some copycatting or piggybacking from ‘competitors’ from time to time. Certainly, this has happened to me more than once.
Expanding your range of influence to get results
Power differences exist between people and within different situations. This can create very real challenges and roadblocks to achieving your goals – which to me, highlights the importance of improving your chances by working on your personal power.