Insights
Insights
Branding, marketing, running a business and more from New Work’s director.
Do your people know how to talk about your brand?
The challenge for a large organisation, like a global membership association, is how to translate the brand’s positioning and value proposition ‘on the ground’ in a variety of locations and categories. Team members need personal ownership of how to talk about the brand!
End of Year Networking: A busy but important time!
This is the time of year when opportunities to network abound, and the choices are increasingly festive and bright… and yet, it is also the time of year when we feel rushed, overwhelmingly busy, and starting to tire out. Here are 3 approaches I am focusing on this festive season, to make the most of it while still maintaining my health and sanity!
Do you have a Professional Value Statement?
When everyone in the organisation has a personalised and thoughtfully-crafted go-to statement that they feel authentically speaks to what’s most important about their work, they are much more likely to use it to help build the business.
Confidence in Self-Promotion
In a workshop with new leaders in transport and logistics across ANZ, we reflected on individual and collective strengths… and there were many. Yet, they also reported a reluctance to self-promote!
Communicating Value in your Introductions
You’ve prepared your introduction for networking events… but does your listener care about what you’re saying? Learn how to articulate value.
Guiding internal networking at your organisation
Recently, I’ve noticed clients asking for support in empowering staff to network internally with others at the organisation. These clients tend to be large organisations, or those where staff are working remotely.
Are your staff truly engaging at conferences?
Do you only have a bunch of selfies on Instagram to show for your team’s time attending a conference? Here are some things I’ve learned about how to make the most of attending conferences.
Are your staff truly engaging at your hosted networking events?
What message are your staff sending when they fade into the background, instead of truly engaging at your company events? Are you leveraging your position as event host?
FINSIA Webinar Recap: The number 1 thing holding professionals back in BD
In my April webinar for FINSIA on ‘Network-building plans for finance professionals in the new normal’, I outlined the key problems I see professional advisors stumble on when it comes to their business and relationship development. Here’s the number 1 thing (and how to overcome it).