In my work with boards and leadership teams, I see leaders grappling with the challenge of competing priorities on a weekly basis.
Here are some examples of important things in business that don’t seem urgent… until they do…
To build a strong Brand-Culture Connection Strategy at your organisation, engage your people to uncover the gems, lead clear messaging from the top, bring your people along for the journey, and connect everything and everyone.
Now that you understand the importance of a strong brand-culture connection as the foundation for your organisational strategy, business plans and people growth, how do you know if you have a strong brand-culture connection? Here’s how to assess your strengths and gaps.
Why does an aligned Brand and Culture matter for your organisation? No matter what the business or the challenge… success hinges on building TRUST – internally and externally. Strong Brand-Culture alignment is crucial for building organisational trust and business growth.
In my April webinar for FINSIA on ‘Network-building plans for finance professionals in the new normal’, I outlined the key problems I see professional advisors stumble on when it comes to their business and relationship development. Here’s the number 1 thing (and how to overcome it).
As 2021 ended and 2022 began, I noticed an increase in enquiries across Australia on how to brand your business to appeal to top employees, and how to be visible to them in a highly competitive landscape.
If you are thinking of up-levelling your personal brand this year, here’s a checklist of key elements to consider for your plan. While this list is created with business leaders in mind, or those responsible for business development and sales, much of this checklist is easily applicable to those forging their professional career.
A common concern when taking on professional development programs within an organisation is how much impact it will really make: therefore the ROI on time and money. This is what you should be looking for.
Sometimes you know you will be making a change in your career, and the plan is to launch the ‘new you’… but there may be some wait time before you can make your announcements. So what can you do behind-the-scenes to get your brand ready while you wait?