In last week’s virtual roundtable for law leaders, my co-host Ben Deverson and I led a discussion on law firm business development strategy for 2021. Ben and I described what we are seeing with our law clients and offered strategies to focus on to see out the year and be ready for the challenges of the next.
At the moment, the biggest question on my mind is: How can businesses continue to stay VISIBLE and RELEVANT during challenging, fast-shifting times? How can we best serve others in ways that feel authentic and easy for all parties… to help us all create thriving business?
I am impressed with so many businesses in their response to COVID-19 to keep things moving and to support clients and customers in their health. From major training and membership organisations rolling out in-depth health and safety programs and online alternatives, to small businesses being creative, flexible… and spreading hope.
From Brendon Burchard to Vishen Lakhiani, I love hearing highly successful business speakers talk about what motivates them to achieve more than the average person. As far as I know, there aren’t too many exceptions to the rule ‘Get clear on what you want to achieve, and work out a plan to get there.’
‘We want to grow’ / ‘We want to do more business advisory work’. But unpacking what growth really looks like in terms of changes in the business and in terms of day-to-day activity… and whether this actually aligns with what the accountants really want, can be another thing altogether.