Insights
Insights
Branding, marketing, running a business and more from New Work’s director.
Why so many experienced lawyers struggle to articulate their value
By mid-career, most lawyers are technically excellent. Many are specialists. Some are moving towards partnership or leadership. And yet, a persistent challenge remains: clearly articulating value in a way that resonates.
How CPOs can get their LTs aligned through one ‘leadership lens’
CPOs: Challenge your board and LT with these 4 questions to get them aligned through one ‘leadership lens’.
Your people need clarity? Sharpen your leadership lens
When clearly defined and well-articulated, your leadership lens becomes a powerful tool for building trust, aligning culture and driving change… yet many leaders haven’t shaped their lens.
Leadership Branding – Why organisations are doing this now
Leaders’ personal brands are being treated as a strategic asset in response to four key business needs:
1. Trust in the age of risk.
2. Engagement through change and uncertainty.
3. Leadership readiness to perform.
4. Demonstrating strategic differentiation in the market.
Does your team have a defined professional approach?
How well do your team members articulate their APPROACH to the work they do? Have they defined, as a team, HOW they do things, and why this makes a difference for clients, stakeholders, or the rest of the organisation? This creates VALUE.
Leaders in Sydney weigh in on reputation value-building in business
My recent Leaders Roundtable discussion in Sydney was an opportunity to share some of the trends I’m seeing in how large organisations are changing their approach reputation management, brand visibility and value-building.
The New Competitive Edge 2025: Team & Leadership Brand Strategy in Professional Firms
In 2024, our clients in professional services, resources and infrastructure took a much more strategic approach to team and leadership branding for the people who engage with stakeholders to drive outcomes for the business – and enquiries for 2025 indicate this focus will increase.
What’s Your Special Sauce?
Here’s my challenge to you as a leader:
1. What’s your organisation’s special sauce?
2. Who in your organisation would describe it the same way you do?
If the answer to the second question isn’t everyone, then it’s time to dig deeper.
News on Trending Initiatives in Company Trust-Building & Reputation Management
The trend I am starting to see in Australia is a marked increase in awareness and interest in developing an approach to Leadership Branding for senior staff across whole organisations or jurisdictions, in alignment with the global brand and aspiring culture.