Insights
Insights
Branding, marketing, running a business and more from New Work’s director.
Does your team have a defined professional approach?
How well do your team members articulate their APPROACH to the work they do? Have they defined, as a team, HOW they do things, and why this makes a difference for clients, stakeholders, or the rest of the organisation? This creates VALUE.
Leaders in Sydney weigh in on reputation value-building in business
My recent Leaders Roundtable discussion in Sydney was an opportunity to share some of the trends I’m seeing in how large organisations are changing their approach reputation management, brand visibility and value-building.
The New Competitive Edge 2025: Team & Leadership Brand Strategy in Professional Firms
In 2024, our clients in professional services, resources and infrastructure took a much more strategic approach to team and leadership branding for the people who engage with stakeholders to drive outcomes for the business – and enquiries for 2025 indicate this focus will increase.
What’s Your Special Sauce?
Here’s my challenge to you as a leader:
1. What’s your organisation’s special sauce?
2. Who in your organisation would describe it the same way you do?
If the answer to the second question isn’t everyone, then it’s time to dig deeper.
News on Trending Initiatives in Company Trust-Building & Reputation Management
The trend I am starting to see in Australia is a marked increase in awareness and interest in developing an approach to Leadership Branding for senior staff across whole organisations or jurisdictions, in alignment with the global brand and aspiring culture.
Talking to everyone? Talking to NO-ONE.
Having just completed a sprint of brand strategy sessions to clarify positioning and value messaging, front-of-mind at the moment is the importance of narrowing your message to a specific audience. Here’s how to use a Value Proposition Chart to FOCUS on WHO you are talking to.
What Employee Influencers can do for your Business
“We map out the territory to bring awareness to the fact that a brand is not just a logo, and everyone is responsible for its communication and welfare.” Employee Influencers – people on your team who confidently and passionately represent the business – are the best brand ambassadors you can invest in.
Why Leading an On-Brand Culture gives your Organisation the Edge
The concept of Brand-Led Culture is only just starting to make an appearance at Australian boardroom tables, but in Europe, the U.K. and the U.S., organisations are already working with models connecting Brand and Culture to drive Communication, Strategy and Change. Here’s how it can give you the edge.
January Checklist: Is your Brand ready for 2023?
Companies, teams and individual professionals are currently scheduling in brand strategy and planning sessions for January and February, to ensure they can start the year with a strong, high-impact brand. Here’s the Checklist.