Insights
Insights
Branding, marketing, running a business and more from New Work’s director.
The New Competitive Edge 2025: Team & Leadership Brand Strategy in Professional Firms
In 2024, our clients in professional services, resources and infrastructure took a much more strategic approach to team and leadership branding for the people who engage with stakeholders to drive outcomes for the business – and enquiries for 2025 indicate this focus will increase.
Where should your board start with culture governance?
If your board needs direction on culture governance in 2025, here are some suggested starting points, from my recent roundtable for the Australian Institute of Company Directors.
Board directors must see the whole puzzle of culture
Board directors lack a whole-landscape view of culture because of the different approaches and disciplines. They see ‘windows’ into culture that can be helpful, but don’t provide the whole picture.
Board Directors: Do you have your arms around organisational culture?
Modern board directors know that steering a strong culture is fundamental to business success and therefore to their role as stewards. Yet, many directors struggle to wrap their arms around this big thing we call organisational culture. Here are the challenges and risks.
What board directors should know and do about organisational culture
Now more than ever, culture needs to be on the board agenda at every meeting – and must be addressed through rigorous analysis and strategic planning. Here, I highlight what culture should be to boards, some of the challenges I see in culture in the work I do, and AICD’s guidelines on best practice.
Your team is probably leaving money on the table.
What your team focuses on affects the whole business. Here are 3 examples where I often see team members leaving money on the table – and what leaders need to do about it!
Develop your Leadership Team Approach to ‘Where we are going’
While leaders usually have a strong sense of what they are trying to achieve, the problem I sometimes see is that leaders don’t have clarity on how to tell that story, or – more often – how to unite as a group of leaders in telling that story.
Is the Urgent drowning out the Important? Finding your strategic priorities in business now
In my work with boards and leadership teams, I see leaders grappling with the challenge of competing priorities on a weekly basis.
Here are some examples of important things in business that don’t seem urgent… until they do…
Guidelines to building a strong Brand-Culture Connection at your organisation
To build a strong Brand-Culture Connection Strategy at your organisation, engage your people to uncover the gems, lead clear messaging from the top, bring your people along for the journey, and connect everything and everyone.