Insights
Insights
Branding, marketing, running a business and more from New Work’s director.
Preparing your personal brand for partnership
Are you a new partner, or next in line, at your law, accounting or advisory firm? Here’s how to prepare your personal brand for partnership.
Leadership Branding – Why organisations are doing this now
Leaders’ personal brands are being treated as a strategic asset in response to four key business needs:
1. Trust in the age of risk.
2. Engagement through change and uncertainty.
3. Leadership readiness to perform.
4. Demonstrating strategic differentiation in the market.
News on Trending Initiatives in Company Trust-Building & Reputation Management
The trend I am starting to see in Australia is a marked increase in awareness and interest in developing an approach to Leadership Branding for senior staff across whole organisations or jurisdictions, in alignment with the global brand and aspiring culture.
Is your mission-critical team being SEEN?
It’s likely that for your mission-critical team to succeed, they need to be SEEN. Here’s how to assess if your team is seen by internal and external stakeholders (and in the right way!).
People can’t come knocking if they don’t see a door.
When it comes to your personal brand, the plan works if you work it. It doesn’t have to be complicated, but it does take consistent and continual effort to grow your brand by following a communication plan.
Getting buy-in from leaders & team members on personal branding
You want to crack on and do the work with your team… but first, you need their commitment. Here’s what we look at when achieving an understanding with stakeholders about why this work matters.
How to develop the personal brands of your team
Not just a lunch ‘n’ learn… with an aligned team (or better yet, company) strategy on personal branding, you can shift a culture, change how audiences see you, and change results. Here’s how.
Why working on team members’ Personal Brands creates motivation for change
In working with hundreds of professionals at every career level in a range of industries, I’ve had the privilege of witnessing people’s professional confidence – as individuals and as teams – come to life.
Here’s what happens when you work on your team’s personal brands.
Developing your Leadership Brand in Finance 2: Strategy
In Part 1 of this series, I shared the questions my banking and finance leadership audience had during a recent webinar for FINSIA on Developing your Finance Leadership Brand.
In this follow-up post, I share the Leadership Brand Strategy Framework I offered these Finance and Banking Leaders during the session.