Insights
Insights
Branding, marketing, running a business and more from New Work’s director.
Leadership Branding – Why organisations are doing this now
Leaders’ personal brands are being treated as a strategic asset in response to four key business needs:
1. Trust in the age of risk.
2. Engagement through change and uncertainty.
3. Leadership readiness to perform.
4. Demonstrating strategic differentiation in the market.
Does your team have a defined professional approach?
How well do your team members articulate their APPROACH to the work they do? Have they defined, as a team, HOW they do things, and why this makes a difference for clients, stakeholders, or the rest of the organisation? This creates VALUE.
Leaders in Sydney weigh in on reputation value-building in business
My recent Leaders Roundtable discussion in Sydney was an opportunity to share some of the trends I’m seeing in how large organisations are changing their approach reputation management, brand visibility and value-building.
What’s Your Special Sauce?
Here’s my challenge to you as a leader:
1. What’s your organisation’s special sauce?
2. Who in your organisation would describe it the same way you do?
If the answer to the second question isn’t everyone, then it’s time to dig deeper.
Where should your board start with culture governance?
If your board needs direction on culture governance in 2025, here are some suggested starting points, from my recent roundtable for the Australian Institute of Company Directors.
Board directors must see the whole puzzle of culture
Board directors lack a whole-landscape view of culture because of the different approaches and disciplines. They see ‘windows’ into culture that can be helpful, but don’t provide the whole picture.
Board Directors: Do you have your arms around organisational culture?
Modern board directors know that steering a strong culture is fundamental to business success and therefore to their role as stewards. Yet, many directors struggle to wrap their arms around this big thing we call organisational culture. Here are the challenges and risks.
News on Trending Initiatives in Company Trust-Building & Reputation Management
The trend I am starting to see in Australia is a marked increase in awareness and interest in developing an approach to Leadership Branding for senior staff across whole organisations or jurisdictions, in alignment with the global brand and aspiring culture.
What board directors should know and do about organisational culture
Now more than ever, culture needs to be on the board agenda at every meeting – and must be addressed through rigorous analysis and strategic planning. Here, I highlight what culture should be to boards, some of the challenges I see in culture in the work I do, and AICD’s guidelines on best practice.