I know I’m not alone in thinking that over-excited language and punctuation, often repeating the same tired words and phrases, has lost any impact it ever had on online audiences. Are you guilty of ‘pretend personal’ content marketing?
Whether they are business owners, CEOs, board members, consultants or executives, the clients with whom I’m working on personal brand positioning and communication right now are doing things differently.
I am impressed with so many businesses in their response to COVID-19 to keep things moving and to support clients and customers in their health. From major training and membership organisations rolling out in-depth health and safety programs and online alternatives, to small businesses being creative, flexible… and spreading hope.
I recently sent one of my clients, an education provider, a list of her company’s top 5 readers following a newsletter we sent out. She commented that all 5 readers had immediately made bookings following the mail out.