I know I’m not alone in thinking that over-excited language and punctuation, often repeating the same tired words and phrases, has lost any impact it ever had on online audiences. Are you guilty of ‘pretend personal’ content marketing?
Humanistic Marketing
Personal brand communication: What my clients are doing in crisis
Whether they are business owners, CEOs, board members, consultants or executives, the clients with whom I’m working on personal brand positioning and communication right now are doing things differently.
Video Update – My Number 1 Personal Brand Tip for Coronavirus times
Simple, Clean & Supportive. What this means for your personal brand… and why this is my NUMBER ONE TIP. Watch the video here.
Video Update – 3 things to do differently in business right now
It’s certainly not business as usual at the moment.
Sitting in my home office in my alternative to corporate wear, I reflected on 3 things we should be doing differently in business right now.
Who will shine right now? Responding as a business and as a human being
I am impressed with so many businesses in their response to COVID-19 to keep things moving and to support clients and customers in their health. From major training and membership organisations rolling out in-depth health and safety programs and online alternatives, to small businesses being creative, flexible… and spreading hope.
How businesses create opportunities online, quickly and effectively
I recently sent one of my clients, an education provider, a list of her company’s top 5 readers following a newsletter we sent out. She commented that all 5 readers had immediately made bookings following the mail out.