Insights
Insights
Branding, marketing, running a business and more from New Work’s director.
Your people need clarity? Sharpen your leadership lens
When clearly defined and well-articulated, your leadership lens becomes a powerful tool for building trust, aligning culture and driving change… yet many leaders haven’t shaped their lens.
Beyond Messaging: Why Comms and Marketing Teams Need a Leadership Brand
Developing a leadership brand — individually and collectively — is one way that Corporate Affairs, Communications and Marketing teams can clarify their value and strengthen their strategic influence at their organisation.
Why a leadership brand matters for the Chief People Officer and their team
For CPOs, cultivating a personal leadership brand is no longer optional – it’s now recognised as a core strategic asset for HR leaders and their teams.
Why so many experienced lawyers struggle to articulate their value
By mid-career, most lawyers are technically excellent. Many are specialists. Some are moving towards partnership or leadership. And yet, a persistent challenge remains: clearly articulating value in a way that resonates.
How CPOs can get their LTs aligned through one ‘leadership lens’
CPOs: Challenge your board and LT with these 4 questions to get them aligned through one ‘leadership lens’.
How I intentionally build my networks in new places
I put a lot of effort into planning and intentional action before, during and after a work trip to really get the most out of it… and ultimately, give me a reason to return.
How’s your professional confidence in the age of AI?
What does the Age of AI mean for “professional confidence” – a feeling of valuable contribution in individuals, teams and across organisations? Here’s what leaders must focus on now.
Preparing your personal brand for partnership
Are you a new partner, or next in line, at your law, accounting or advisory firm? Here’s how to prepare your personal brand for partnership.
Leadership Branding – Why organisations are doing this now
Leaders’ personal brands are being treated as a strategic asset in response to four key business needs:
1. Trust in the age of risk.
2. Engagement through change and uncertainty.
3. Leadership readiness to perform.
4. Demonstrating strategic differentiation in the market.