At a recent online presentation for INSEAD’s MBA alumni network, I posed the question, ‘What are the unique challenges we are facing in communicating professional and personal brands in 2020, and what needs to look different?’ The answers from participants’ discussion around the world were illuminating!
Whether they are business owners, CEOs, board members, consultants or executives, the clients with whom I’m working on personal brand positioning and communication right now are doing things differently.
In this series on ‘Online Personal Brand Tips for Crisis Mode’, I share some observations and the lessons we can take from them, when it comes to your personal brand (what you are presenting about yourself) online.
In this article, I share some observations and tips about the dangers of unchecked confusion and emotion online.
If you can answer those three questions, you will know what is and isn’t appropriate or effective in your communications on LinkedIn, and you will represent your personal brand with elegance and style.
When talking to people about their personal brands, I hear the concern, ‘But I don’t want to sound too self-promotional!’ pretty much on a weekly basis. If you’re a professional consultant or advisor, it’s absolutely necessary to communicate your personal brand.