Insights
Insights
Branding, marketing, running a business and more from New Work’s director.
You can’t read the label from inside the jar: Why leaders want personal brand development
The senior leaders I work with are not short on substance. They have run divisions, sat on boards, built teams, navigated crises and delivered results that took real judgement under pressure. What’s harder for them is stepping outside that experience to see it the way someone else would. That is the ‘inside the jar’ problem.
Beyond Messaging: Why Comms and Marketing Teams Need a Leadership Brand
Developing a leadership brand — individually and collectively — is one way that Corporate Affairs, Communications and Marketing teams can clarify their value and strengthen their strategic influence at their organisation.
Why a leadership brand matters for the Chief People Officer and their team
For CPOs, cultivating a personal leadership brand is no longer optional – it’s now recognised as a core strategic asset for HR leaders and their teams.
Why so many experienced lawyers struggle to articulate their value
By mid-career, most lawyers are technically excellent. Many are specialists. Some are moving towards partnership or leadership. And yet, a persistent challenge remains: clearly articulating value in a way that resonates.
How’s your professional confidence in the age of AI?
What does the Age of AI mean for “professional confidence” – a feeling of valuable contribution in individuals, teams and across organisations? Here’s what leaders must focus on now.
Preparing your personal brand for partnership
Are you a new partner, or next in line, at your law, accounting or advisory firm? Here’s how to prepare your personal brand for partnership.
Leadership Branding – Why organisations are doing this now
Leaders’ personal brands are being treated as a strategic asset in response to four key business needs:
1. Trust in the age of risk.
2. Engagement through change and uncertainty.
3. Leadership readiness to perform.
4. Demonstrating strategic differentiation in the market.
News on Trending Initiatives in Company Trust-Building & Reputation Management
The trend I am starting to see in Australia is a marked increase in awareness and interest in developing an approach to Leadership Branding for senior staff across whole organisations or jurisdictions, in alignment with the global brand and aspiring culture.
Is your mission-critical team being SEEN?
It’s likely that for your mission-critical team to succeed, they need to be SEEN. Here’s how to assess if your team is seen by internal and external stakeholders (and in the right way!).