Insights
Insights
Branding, marketing, running a business and more from New Work’s director.
How to develop the personal brands of your team
Not just a lunch ‘n’ learn… with an aligned team (or better yet, company) strategy on personal branding, you can shift a culture, change how audiences see you, and change results. Here’s how.
Why working on team members’ Personal Brands creates motivation for change
In working with hundreds of professionals at every career level in a range of industries, I’ve had the privilege of witnessing people’s professional confidence – as individuals and as teams – come to life.
Here’s what happens when you work on your team’s personal brands.
Developing your Leadership Brand in Finance 2: Strategy
In Part 1 of this series, I shared the questions my banking and finance leadership audience had during a recent webinar for FINSIA on Developing your Finance Leadership Brand.
In this follow-up post, I share the Leadership Brand Strategy Framework I offered these Finance and Banking Leaders during the session.
Developing your Leadership Brand in Finance: Audience Questions and Answers
In my August webinar for FINSIA on Developing your Leadership Brand in Banking and Finance, we discussed the questions: What’s important to you in your Leadership Brand? What are challenges for you, or challenges you’ve observed in others? Here are the specific examples the audience came up with, and our discussion of these.
Supporting the Whiz-Kids at your organisation
This week I had several conversations that had me reflecting on ways that organisations can meaningfully recognise and reward their young professional talent – which comes down to knowing what they’re reaching for and helping them get there.
Professionals talk about shaking off a reputation as ‘TROUBLE’
In my work, I hear senior professionals talk about developing a targeted leadership brand that overcomes common brand challenges for legal counsel and other specialist advisors within organisations. Here’s what they say.
Niched or Generalist: How should I brand my work?
This week I asked a friend and inspiring business leader: Should I focus on a niche or should I be more general with my personal brand?
Here’s what we came up with, and some baseline ‘rules’ you can follow.
3 Essential Questions to ask Before using Speaking to build your Professional Brand
Everyone seems to be using speaking as a tool to build a personal brand and grow their business or career… so you’ve decided to do it too. But WAIT! Check where you’re at against these 3 essential questions, before you grab the mic.
What’s stopping you? Common limitations executives choose or reject
When I work with executives on their leadership brand, they are at a point in their lives when they want to try something new, go for something bigger, or be recognised for something more. As soon as we put a big goal out there – we say the words out loud, we tell someone, or we write it down – we are immediately met with scary thoughts.