Insights
Insights
Branding, marketing, running a business and more from New Work’s director.
People can’t come knocking if they don’t see a door.
When it comes to your personal brand, the plan works if you work it. It doesn’t have to be complicated, but it does take consistent and continual effort to grow your brand by following a communication plan.
Talking to everyone? Talking to NO-ONE.
Having just completed a sprint of brand strategy sessions to clarify positioning and value messaging, front-of-mind at the moment is the importance of narrowing your message to a specific audience. Here’s how to use a Value Proposition Chart to FOCUS on WHO you are talking to.
Develop your Leadership Team Approach to ‘Where we are going’
While leaders usually have a strong sense of what they are trying to achieve, the problem I sometimes see is that leaders don’t have clarity on how to tell that story, or – more often – how to unite as a group of leaders in telling that story.
Getting buy-in from leaders & team members on personal branding
You want to crack on and do the work with your team… but first, you need their commitment. Here’s what we look at when achieving an understanding with stakeholders about why this work matters.
Culture: Top-down? Bottom-up? Why still up for debate?
Spending time with board members, leaders and managers in different businesses, I see that there is still a range of opinions on how Culture is and should be shaped in organisations.
Top-down? Bottom-up? Either-or, or both? When I look around, there are clear signals pointing to what works best.
How to develop the personal brands of your team
Not just a lunch ‘n’ learn… with an aligned team (or better yet, company) strategy on personal branding, you can shift a culture, change how audiences see you, and change results. Here’s how.
Why working on team members’ Personal Brands creates motivation for change
In working with hundreds of professionals at every career level in a range of industries, I’ve had the privilege of witnessing people’s professional confidence – as individuals and as teams – come to life.
Here’s what happens when you work on your team’s personal brands.
Is the Urgent drowning out the Important? Finding your strategic priorities in business now
In my work with boards and leadership teams, I see leaders grappling with the challenge of competing priorities on a weekly basis.
Here are some examples of important things in business that don’t seem urgent… until they do…
Developing your Leadership Brand in Finance 2: Strategy
In Part 1 of this series, I shared the questions my banking and finance leadership audience had during a recent webinar for FINSIA on Developing your Finance Leadership Brand.
In this follow-up post, I share the Leadership Brand Strategy Framework I offered these Finance and Banking Leaders during the session.