Insights
Insights
Branding, marketing, running a business and more from New Work’s director.
Why Leading an On-Brand Culture gives your Organisation the Edge
The concept of Brand-Led Culture is only just starting to make an appearance at Australian boardroom tables, but in Europe, the U.K. and the U.S., organisations are already working with models connecting Brand and Culture to drive Communication, Strategy and Change. Here’s how it can give you the edge.
3 Essential Questions to ask Before using Speaking to build your Professional Brand
Everyone seems to be using speaking as a tool to build a personal brand and grow their business or career… so you’ve decided to do it too. But WAIT! Check where you’re at against these 3 essential questions, before you grab the mic.
What’s stopping you? Common limitations executives choose or reject
When I work with executives on their leadership brand, they are at a point in their lives when they want to try something new, go for something bigger, or be recognised for something more. As soon as we put a big goal out there – we say the words out loud, we tell someone, or we write it down – we are immediately met with scary thoughts.
5 Steps to Team Identities that build a strong Brand and Culture
Connecting with the Brand is a central part of building a strong, values-aligned Culture – if it is tackled and communicated effectively across the organisation. When team members develop confidence and clarity in the Brand Culture and how this relates to their team’s identity, they become strong brand ambassadors and a more united team.
Classroom Teachers are Experts in Culture
Classroom teachers have to focus on creating Culture with intention, and reinforce it every day, through everything they do… because if they don’t, the kids will show them pretty quickly where they are going wrong!
Seen as ‘Trouble’ or a ‘Vital Partner’? Shifting your in-house lawyer, auditor or consultant brand
You know you need a seat at the decision-making table, but first, you need to be seen differently. Here are 3 ‘shifts’ you can make, to move from a perception of you as ‘Trouble’ to you as a Vital Partner in the business.
January Checklist: Is your Brand ready for 2023?
Companies, teams and individual professionals are currently scheduling in brand strategy and planning sessions for January and February, to ensure they can start the year with a strong, high-impact brand. Here’s the Checklist.
Do your people know how to talk about your brand?
The challenge for a large organisation, like a global membership association, is how to translate the brand’s positioning and value proposition ‘on the ground’ in a variety of locations and categories. Team members need personal ownership of how to talk about the brand!
End of Year Networking: A busy but important time!
This is the time of year when opportunities to network abound, and the choices are increasingly festive and bright… and yet, it is also the time of year when we feel rushed, overwhelmingly busy, and starting to tire out. Here are 3 approaches I am focusing on this festive season, to make the most of it while still maintaining my health and sanity!