Insights
Insights
Branding, marketing, running a business and more from New Work’s director.
Empowering Diverse Teams by Supporting their Professional Growth
Empowering our diverse teams to grow their professional influence using Personal Power, Personal Brand and Professional Confidence.
Developing Your Board Director Brand
For experienced executives moving towards board roles, there are some important personal brand challenges to address. In this week’s workshop for Carnaby’s Director Education Program, we started off with a discussion of these brand challenges.
Intentional Trust-Building in Business – Part 3 AFTER
You’ve hit it off in the discovery chat… and now you’re waiting. In Part 3 of this Building Trust series, I highlight what my favourite consulting experts have taught me about what to do AFTER the initial conversation.
Intentional Trust-Building in Business – Part 2 DURING
In this series of 3 articles, I am exploring the question: How can we be intentional about building trust in business? Here in Part 2, let’s turn to what works in building trust during the conversation.
Intentional Trust-Building in Business – Part 1 BEFORE
In this series of articles, I will outline some of the steps that I have used successfully before, during and after the sales conversation to build trust and win great clients. Let’s start with Part 1: what to do before the meeting to start building trust right away.
When do you need to develop your Team Identity?
I regularly talk about the importance of developing a ‘Team Brand’ for each unit within your organisation – each team’s developed sense of who they are and what they bring to internal and external stakeholders. So when do you need to focus on developing team identities with your people?
Leading how your People communicate your Brand
Your brand is ultimately built by your people, and this affects how stakeholders such as customers, investors, current and future staff, and wider audiences see your organisation.
Do you have a Professional Value Statement?
When everyone in the organisation has a personalised and thoughtfully-crafted go-to statement that they feel authentically speaks to what’s most important about their work, they are much more likely to use it to help build the business.
Confidence in Self-Promotion
In a workshop with new leaders in transport and logistics across ANZ, we reflected on individual and collective strengths… and there were many. Yet, they also reported a reluctance to self-promote!