Insights
Insights
Company, Team & Personal Brand Expression with New Work’s Director.
News on Trending Initiatives in Company Trust-Building & Reputation Management
The trend I am starting to see in Australia is a marked increase in awareness and interest in developing an approach to Leadership Branding for senior staff across whole organisations or jurisdictions, in alignment with the global brand and aspiring culture.
What board directors should know and do about organisational culture
Now more than ever, culture needs to be on the board agenda at every meeting – and must be addressed through rigorous analysis and strategic planning. Here, I highlight what culture should be to boards, some of the challenges I see in culture in the work I do, and AICD’s guidelines on best practice.
Your team is probably leaving money on the table.
What your team focuses on affects the whole business. Here are 3 examples where I often see team members leaving money on the table – and what leaders need to do about it!
Is your mission-critical team being SEEN?
It’s likely that for your mission-critical team to succeed, they need to be SEEN. Here’s how to assess if your team is seen by internal and external stakeholders (and in the right way!).
Your Board affects your organisation’s Brand.
The organisation’s brand is rarely perceived as the domain of the board, and it is usually not deeply understood across the board or management. Yet, it has a pivotal role to play in the organisation’s reputation and success.
What makes a culture scalable?
Your refreshed culture is not a parade.
It isn’t built by overlaying shiny new messaging over BAU.
To scale a culture, you need an organised, all-in approach.
People can’t come knocking if they don’t see a door.
When it comes to your personal brand, the plan works if you work it. It doesn’t have to be complicated, but it does take consistent and continual effort to grow your brand by following a communication plan.
Talking to everyone? Talking to NO-ONE.
Having just completed a sprint of brand strategy sessions to clarify positioning and value messaging, front-of-mind at the moment is the importance of narrowing your message to a specific audience. Here’s how to use a Value Proposition Chart to FOCUS on WHO you are talking to.
Develop your Leadership Team Approach to ‘Where we are going’
While leaders usually have a strong sense of what they are trying to achieve, the problem I sometimes see is that leaders don’t have clarity on how to tell that story, or – more often – how to unite as a group of leaders in telling that story.