Insights
Insights
Company, Team & Personal Brand Expression with New Work’s Director.
Is the Urgent drowning out the Important? Finding your strategic priorities in business now
In my work with boards and leadership teams, I see leaders grappling with the challenge of competing priorities on a weekly basis.
Here are some examples of important things in business that don’t seem urgent… until they do…
Developing your Leadership Brand in Finance 2: Strategy
In Part 1 of this series, I shared the questions my banking and finance leadership audience had during a recent webinar for FINSIA on Developing your Finance Leadership Brand.
In this follow-up post, I share the Leadership Brand Strategy Framework I offered these Finance and Banking Leaders during the session.
Developing your Leadership Brand in Finance: Audience Questions and Answers
In my August webinar for FINSIA on Developing your Leadership Brand in Banking and Finance, we discussed the questions: What’s important to you in your Leadership Brand? What are challenges for you, or challenges you’ve observed in others? Here are the specific examples the audience came up with, and our discussion of these.
Supporting the Whiz-Kids at your organisation
This week I had several conversations that had me reflecting on ways that organisations can meaningfully recognise and reward their young professional talent – which comes down to knowing what they’re reaching for and helping them get there.
Professionals talk about shaking off a reputation as ‘TROUBLE’
In my work, I hear senior professionals talk about developing a targeted leadership brand that overcomes common brand challenges for legal counsel and other specialist advisors within organisations. Here’s what they say.
Guidelines to building a strong Brand-Culture Connection at your organisation
To build a strong Brand-Culture Connection Strategy at your organisation, engage your people to uncover the gems, lead clear messaging from the top, bring your people along for the journey, and connect everything and everyone.
Do you have a Strong Brand-Culture Connection at your Organisation?
Now that you understand the importance of a strong brand-culture connection as the foundation for your organisational strategy, business plans and people growth, how do you know if you have a strong brand-culture connection? Here’s how to assess your strengths and gaps.
Why your Organisation needs a strong Brand-Culture Connection
Why does an aligned Brand and Culture matter for your organisation? No matter what the business or the challenge… success hinges on building TRUST – internally and externally. Strong Brand-Culture alignment is crucial for building organisational trust and business growth.
Niched or Generalist: How should I brand my work?
This week I asked a friend and inspiring business leader: Should I focus on a niche or should I be more general with my personal brand?
Here’s what we came up with, and some baseline ‘rules’ you can follow.