In this conversation with If Innovation Could Talk, I discussed:
• innovative measures New Work Consulting has developed to address the divide between a company’s brand and its culture,
• the ways businesses can build trust in the digital age, and
• how individuals build trust through their personal brands.
Trust is more than a code of ethics or PR management. Culture may be intangible but it IS visible – publicly, online! Highlights from our discussion for FINSIA’s Future of Finance 2021 series, where I co-presented with futurist Rocky Scopelliti.
A common concern when taking on professional development programs within an organisation is how much impact it will really make: therefore the ROI on time and money. This is what you should be looking for.
My live Q&A Chat in April 2021 was on ’10 ideas for greater leverage BEFORE, DURING and AFTER networking’.
I shared my top 10 tips for impact in networking in person and online. We then had time to network and discuss implementation points.
Why is developing your Founder, CEO or Product Leader personal brand important for business growth?
How do you develop and lead the business brand, expressed powerfully through your team?
How do you develop an influential network to help achieve your business growth goals?
Many of us are growing weary of video calls and webinars… but some have mastered the art and are finding the benefits include more purposeful conversations, saved time and money and the opportunity to reach more people in one day.
Communicating your personal brand is about achieving set goals. After clarifying your brand messaging, you need to get it out there – clearly and consistently – and keep layering your communications to build impact over time. You need to actually do the things that are on your personal brand outreach plan for it to work!
This week I attended a webinar run by the Australasian Legal Practice Managers Association with guest speaker Megan Motto, CEO at The Governance Institute of Australia. There were some great points pertinent to my law industry clients and contacts!