There are rich rewards that come from developing clarity and confidence in your team’s identity, and this works not only for teams of business development managers or advisors who are responsible for growing the client base. Everyone in the business needs to connect with the three levels of brand – company, team and personal.
While the recent business landscape has presented many challenges for the banking and finance industry, finance professionals have opportunities in 2022 to build trust and visibility by focusing in on personal brands. In this webinar for FINSIA, I highlighted 3 key strategies to consider this year.
As 2021 ended and 2022 began, I noticed an increase in enquiries across Australia on how to brand your business to appeal to top employees, and how to be visible to them in a highly competitive landscape.
If you are thinking of up-levelling your personal brand this year, here’s a checklist of key elements to consider for your plan. While this list is created with business leaders in mind, or those responsible for business development and sales, much of this checklist is easily applicable to those forging their professional career.
We might roll our eyes at the concept ‘New Year, New You’… but doesn’t it still hold a spark of interest for us?
If you have been thinking about ways to reinvent yourself – or simply to enhance a few areas of your personal development and public image to help you achieve bigger goals this year… here are 3 New Year Personal Brand Goals to consider.
When I facilitate workshops within organisations, I try to take the opportunity to find out what team members want more of, in order to help them reach their potential both within their jobs and in their careers.
Some of the questions I was asked in a recent webinar for the Association of Financial Advisers’ Inspire series focused on building your influence in conversations, relationship dynamics and using your personal brand.