Insights
Insights
Branding, marketing, running a business and more from New Work’s director.
Answer 3 questions to represent your personal brand with style on LinkedIn
If you can answer those three questions, you will know what is and isn’t appropriate or effective in your communications on LinkedIn, and you will represent your personal brand with elegance and style.
What accountants really want, and what growing an advisory really looks like
‘We want to grow’ / ‘We want to do more business advisory work’. But unpacking what growth really looks like in terms of changes in the business and in terms of day-to-day activity… and whether this actually aligns with what the accountants really want, can be another thing altogether.
Gauging your staff’s social media awareness
Boards and leadership now recognise that culture is expressed and shaped online as well as in the workplace. In a previous Director Download for AICD, I spoke about the problem of culture being intangible but at the same time easily VISIBLE, online and offline.
Get over your fear of self-promotion or be invisible!
When talking to people about their personal brands, I hear the concern, ‘But I don’t want to sound too self-promotional!’ pretty much on a weekly basis. If you’re a professional consultant or advisor, it’s absolutely necessary to communicate your personal brand.
Online and offline networking that WORKS
This week I was putting together a visual flow chart of networking activities for a client in professional services, and it reminded me of one of my favourite questions: What are the main actions that move the needle?
Communicating the ‘whole’ professional: Why this matters for individuals and teams
In my work with individuals and teams, I have come across lots of proof that people want to build brands that feel authentic and reflective of them as a ‘whole person’.
Bland CV… or Positioned Personal Brand?
Most people’s LinkedIn profiles are little more than a list of jobs they’ve had, or simply a copy of a general CV. But this tells the reader little about you as a professional individual.
The magic of connection – what’s your view?
I want to explore how making time for more frequent and meaningful CONNECTION with people, with my world, and with myself, can open up new possibilities and a more satisfying way of living.
Extend your LinkedIn article’s reach – what to write in your SHORT POST
Getting content engagement and personal brand visibility among the right people: Share your articles with well-thought-out short intro posts.