Insights
Insights
Branding, marketing, running a business and more from New Work’s director.
Why your team needs Professional Confidence and how to get it
Developing the professional confidence of your team should start early in their careers and continue all the way through. By developing your team’s professional confidence, you are developing a ‘team brand’ of trust.
Innovative Ways to Build Trust in Business: Bridging the gap between Brand and Culture
In this conversation with If Innovation Could Talk, I discussed:
• innovative measures New Work Consulting has developed to address the divide between a company’s brand and its culture,
• the ways businesses can build trust in the digital age, and
• how individuals build trust through their personal brands.
FINSIA Webinar Highlights: Redesigning Trust in the Digital Age
Trust is more than a code of ethics or PR management. Culture may be intangible but it IS visible – publicly, online! Highlights from our discussion for FINSIA’s Future of Finance 2021 series, where I co-presented with futurist Rocky Scopelliti.
Personal Branding for Business Growth: Key take-aways from Quantum TX workshop
Why is developing your Founder, CEO or Product Leader personal brand important for business growth?
How do you develop and lead the business brand, expressed powerfully through your team?
How do you develop an influential network to help achieve your business growth goals?
Ethics and Perception of Lawyers in 2021 – Findings from The Governance Institute of Australia
This week I attended a webinar run by the Australasian Legal Practice Managers Association with guest speaker Megan Motto, CEO at The Governance Institute of Australia. There were some great points pertinent to my law industry clients and contacts!
The importance of brand clarity in a buyer’s market
In order to increase rates of client acquisition and retention, your advisory firm must build trust in highly visible ways. In the online ‘new normal’ and the buyer’s market we increasingly find ourselves in at the end of 2020 – trust and visibility come from clarity, confidence and engagement.
Your Culture is visible Online, more than ever
Online activities have all seen a massive increase since the pandemic began, and this means more is being communicated, through our staff and others, about your organisation… in a highly accessible public forum.
A Culture of Trust: Are we missing the simple truth?
Building or re-building policy, culture and brands that are trustworthy has become as important to business survival as innovation and the adoption of technology in this new age. But when it comes to trust, does it have to be so complicated?
Gauging your staff’s social media awareness
Boards and leadership now recognise that culture is expressed and shaped online as well as in the workplace. In a previous Director Download for AICD, I spoke about the problem of culture being intangible but at the same time easily VISIBLE, online and offline.