Insights
Insights
Branding, marketing, running a business and more from New Work’s director.
Are your staff truly engaging at conferences?
Do you only have a bunch of selfies on Instagram to show for your team’s time attending a conference? Here are some things I’ve learned about how to make the most of attending conferences.
Are your staff truly engaging at your hosted networking events?
What message are your staff sending when they fade into the background, instead of truly engaging at your company events? Are you leveraging your position as event host?
Why a ‘Purpose & Values Retreat’ will not work for you
It’s not enough to do a day on ‘Purpose & Values’. While expertly facilitated discussions can move staff in the moment, typically the intangible outcomes get shelved after the retreat, where they start to gather dust. Understand the 3 components that actually create change.
3 Reasons to build a ‘Team Brand’
There are rich rewards that come from developing clarity and confidence in your team’s identity, and this works not only for teams of business development managers or advisors who are responsible for growing the client base. Everyone in the business needs to connect with the three levels of brand – company, team and personal.
Do you have an ‘Employer Brand’ Strategy for 2022?
As 2021 ended and 2022 began, I noticed an increase in enquiries across Australia on how to brand your business to appeal to top employees, and how to be visible to them in a highly competitive landscape.
How your ‘Team Brand’ can make your BD team stronger: Take-aways from my workshop for Westpac
Building your ‘Team Brand’ is a powerful way to boost trust and visibility for your own personal profile, your team, and your organisation!
Why your team needs Professional Confidence and how to get it
Developing the professional confidence of your team should start early in their careers and continue all the way through. By developing your team’s professional confidence, you are developing a ‘team brand’ of trust.
Innovative Ways to Build Trust in Business: Bridging the gap between Brand and Culture
In this conversation with If Innovation Could Talk, I discussed:
• innovative measures New Work Consulting has developed to address the divide between a company’s brand and its culture,
• the ways businesses can build trust in the digital age, and
• how individuals build trust through their personal brands.
FINSIA Webinar Highlights: Redesigning Trust in the Digital Age
Trust is more than a code of ethics or PR management. Culture may be intangible but it IS visible – publicly, online! Highlights from our discussion for FINSIA’s Future of Finance 2021 series, where I co-presented with futurist Rocky Scopelliti.