Insights
Insights
Branding, marketing, running a business and more from New Work’s director.
Do you have a Strong Brand-Culture Connection at your Organisation?
Now that you understand the importance of a strong brand-culture connection as the foundation for your organisational strategy, business plans and people growth, how do you know if you have a strong brand-culture connection? Here’s how to assess your strengths and gaps.
Why your Organisation needs a strong Brand-Culture Connection
Why does an aligned Brand and Culture matter for your organisation? No matter what the business or the challenge… success hinges on building TRUST – internally and externally. Strong Brand-Culture alignment is crucial for building organisational trust and business growth.
FINSIA Webinar Recap: The number 1 thing holding professionals back in BD
In my April webinar for FINSIA on ‘Network-building plans for finance professionals in the new normal’, I outlined the key problems I see professional advisors stumble on when it comes to their business and relationship development. Here’s the number 1 thing (and how to overcome it).
Do you have an ‘Employer Brand’ Strategy for 2022?
As 2021 ended and 2022 began, I noticed an increase in enquiries across Australia on how to brand your business to appeal to top employees, and how to be visible to them in a highly competitive landscape.
Personal Brand Checklist to set up your business year
If you are thinking of up-levelling your personal brand this year, here’s a checklist of key elements to consider for your plan. While this list is created with business leaders in mind, or those responsible for business development and sales, much of this checklist is easily applicable to those forging their professional career.
Professional Development that Sticks: Teaching Psych secrets that create ROI
A common concern when taking on professional development programs within an organisation is how much impact it will really make: therefore the ROI on time and money. This is what you should be looking for.
Countdown to launch: Planning behind the scenes for your personal brand
Sometimes you know you will be making a change in your career, and the plan is to launch the ‘new you’… but there may be some wait time before you can make your announcements. So what can you do behind-the-scenes to get your brand ready while you wait?
The importance of a workshop to kick off team culture change
When you need to see a meaningful and lasting change in team culture, starting with a workshop that aims to inform, inspire and engage all staff can be a powerful place to start. Here’s why.
Take-aways from Law Leaders Virtual Roundtable: Business Development Strategy for 2021
In last week’s virtual roundtable for law leaders, my co-host Ben Deverson and I led a discussion on law firm business development strategy for 2021. Ben and I described what we are seeing with our law clients and offered strategies to focus on to see out the year and be ready for the challenges of the next.