Following are some of the key take-aways from my presentation for the Singapore Institute of Directors, which discussed Australian digital marketing trends and some LinkedIn statistics from around the world.
As part of the Western Australian Leaders series of events for Executive Members, today’s lunch provided an opportunity to network and to discuss a pertinent topic in business today – personal branding. Here are some of the key trends, questions and concerns coming out of this and similar discussions I’ve had.
There is a really important component that will elevate your LinkedIn strategy from achieving a little bit of noise… to zeroing in and achieving your specific goals. Yet most people miss the point entirely.
I recently sent one of my clients, an education provider, a list of her company’s top 5 readers following a newsletter we sent out. She commented that all 5 readers had immediately made bookings following the mail out.