Insights
Insights
Branding, marketing, running a business and more from New Work’s director.
Key Take-Aways from Presentation for Singapore Institute of Directors
Following are some of the key take-aways from my presentation for the Singapore Institute of Directors, which discussed Australian digital marketing trends and some LinkedIn statistics from around the world.
Personal brand: What business leaders are talking about
As part of the Western Australian Leaders series of events for Executive Members, today’s lunch provided an opportunity to network and to discuss a pertinent topic in business today – personal branding. Here are some of the key trends, questions and concerns coming out of this and similar discussions I’ve had.
Are you missing this important principle in your LinkedIn strategy?
There is a really important component that will elevate your LinkedIn strategy from achieving a little bit of noise… to zeroing in and achieving your specific goals. Yet most people miss the point entirely.
How businesses create opportunities online, quickly and effectively
I recently sent one of my clients, an education provider, a list of her company’s top 5 readers following a newsletter we sent out. She commented that all 5 readers had immediately made bookings following the mail out.
Are you scared of LinkedIn?
Confidence and effectiveness on LinkedIn are about knowing the rules, having a clear personal brand, and making sure your communications fall within these boundaries. Here’s what you need to know.