Insights
Insights
Branding, marketing, running a business and more from New Work’s director.
Supporting the Whiz-Kids at your organisation
This week I had several conversations that had me reflecting on ways that organisations can meaningfully recognise and reward their young professional talent – which comes down to knowing what they’re reaching for and helping them get there.
Professionals talk about shaking off a reputation as ‘TROUBLE’
In my work, I hear senior professionals talk about developing a targeted leadership brand that overcomes common brand challenges for legal counsel and other specialist advisors within organisations. Here’s what they say.
Niched or Generalist: How should I brand my work?
This week I asked a friend and inspiring business leader: Should I focus on a niche or should I be more general with my personal brand?
Here’s what we came up with, and some baseline ‘rules’ you can follow.
3 Essential Questions to ask Before using Speaking to build your Professional Brand
Everyone seems to be using speaking as a tool to build a personal brand and grow their business or career… so you’ve decided to do it too. But WAIT! Check where you’re at against these 3 essential questions, before you grab the mic.
What’s stopping you? Common limitations executives choose or reject
When I work with executives on their leadership brand, they are at a point in their lives when they want to try something new, go for something bigger, or be recognised for something more. As soon as we put a big goal out there – we say the words out loud, we tell someone, or we write it down – we are immediately met with scary thoughts.
Seen as ‘Trouble’ or a ‘Vital Partner’? Shifting your in-house lawyer, auditor or consultant brand
You know you need a seat at the decision-making table, but first, you need to be seen differently. Here are 3 ‘shifts’ you can make, to move from a perception of you as ‘Trouble’ to you as a Vital Partner in the business.
Empowering Diverse Teams by Supporting their Professional Growth
Empowering our diverse teams to grow their professional influence using Personal Power, Personal Brand and Professional Confidence.
Developing Your Board Director Brand
For experienced executives moving towards board roles, there are some important personal brand challenges to address. In this week’s workshop for Carnaby’s Director Education Program, we started off with a discussion of these brand challenges.
Confidence in Self-Promotion
In a workshop with new leaders in transport and logistics across ANZ, we reflected on individual and collective strengths… and there were many. Yet, they also reported a reluctance to self-promote!