Insights
Insights
Company, Team & Personal Brand Expression with New Work’s Director.
Leaders in Sydney weigh in on reputation value-building in business
My recent Leaders Roundtable discussion in Sydney was an opportunity to share some of the trends I’m seeing in how large organisations are changing their approach reputation management, brand visibility and value-building.
The New Competitive Edge 2025: Team & Leadership Brand Strategy in Professional Firms
In 2024, our clients in professional services, resources and infrastructure took a much more strategic approach to team and leadership branding for the people who engage with stakeholders to drive outcomes for the business – and enquiries for 2025 indicate this focus will increase.
What’s Your Special Sauce?
Here’s my challenge to you as a leader:
1. What’s your organisation’s special sauce?
2. Who in your organisation would describe it the same way you do?
If the answer to the second question isn’t everyone, then it’s time to dig deeper.
Where should your board start with culture governance?
If your board needs direction on culture governance in 2025, here are some suggested starting points, from my recent roundtable for the Australian Institute of Company Directors.
Board directors must see the whole puzzle of culture
Board directors lack a whole-landscape view of culture because of the different approaches and disciplines. They see ‘windows’ into culture that can be helpful, but don’t provide the whole picture.
Board Directors: Do you have your arms around organisational culture?
Modern board directors know that steering a strong culture is fundamental to business success and therefore to their role as stewards. Yet, many directors struggle to wrap their arms around this big thing we call organisational culture. Here are the challenges and risks.
News on Trending Initiatives in Company Trust-Building & Reputation Management
The trend I am starting to see in Australia is a marked increase in awareness and interest in developing an approach to Leadership Branding for senior staff across whole organisations or jurisdictions, in alignment with the global brand and aspiring culture.
What board directors should know and do about organisational culture
Now more than ever, culture needs to be on the board agenda at every meeting – and must be addressed through rigorous analysis and strategic planning. Here, I highlight what culture should be to boards, some of the challenges I see in culture in the work I do, and AICD’s guidelines on best practice.
Your team is probably leaving money on the table.
What your team focuses on affects the whole business. Here are 3 examples where I often see team members leaving money on the table – and what leaders need to do about it!