Insights
Insights
Branding, marketing, running a business and more from New Work’s director.
3 Reasons to build a ‘Team Brand’
There are rich rewards that come from developing clarity and confidence in your team’s identity, and this works not only for teams of business development managers or advisors who are responsible for growing the client base. Everyone in the business needs to connect with the three levels of brand – company, team and personal.
Do you have an ‘Employer Brand’ Strategy for 2022?
As 2021 ended and 2022 began, I noticed an increase in enquiries across Australia on how to brand your business to appeal to top employees, and how to be visible to them in a highly competitive landscape.
Innovative Ways to Build Trust in Business: Bridging the gap between Brand and Culture
In this conversation with If Innovation Could Talk, I discussed:
• innovative measures New Work Consulting has developed to address the divide between a company’s brand and its culture,
• the ways businesses can build trust in the digital age, and
• how individuals build trust through their personal brands.
Personal Branding for Business Growth: Key take-aways from Quantum TX workshop
Why is developing your Founder, CEO or Product Leader personal brand important for business growth?
How do you develop and lead the business brand, expressed powerfully through your team?
How do you develop an influential network to help achieve your business growth goals?
The importance of brand clarity in a buyer’s market
In order to increase rates of client acquisition and retention, your advisory firm must build trust in highly visible ways. In the online ‘new normal’ and the buyer’s market we increasingly find ourselves in at the end of 2020 – trust and visibility come from clarity, confidence and engagement.
How well will your people represent your brand this year?
There is evidence everywhere of companies that have not given adequate thought or resources to how powerfully and consistently their people represent the company brand.
Marketing – things change, but what matters stays the same
Rather than feel overwhelmed with how much there is to learn in marketing, and how quickly things change all over again – learn how to get the fundamentals of your business communications right.
Key Take-Aways from Presentation for Singapore Institute of Directors
Following are some of the key take-aways from my presentation for the Singapore Institute of Directors, which discussed Australian digital marketing trends and some LinkedIn statistics from around the world.