Insights
Insights
Branding, marketing, running a business and more from New Work’s director.
The importance of brand clarity in a buyer’s market
In order to increase rates of client acquisition and retention, your advisory firm must build trust in highly visible ways. In the online ‘new normal’ and the buyer’s market we increasingly find ourselves in at the end of 2020 – trust and visibility come from clarity, confidence and engagement.
How well will your people represent your brand this year?
There is evidence everywhere of companies that have not given adequate thought or resources to how powerfully and consistently their people represent the company brand.
Marketing – things change, but what matters stays the same
Rather than feel overwhelmed with how much there is to learn in marketing, and how quickly things change all over again – learn how to get the fundamentals of your business communications right.
Key Take-Aways from Presentation for Singapore Institute of Directors
Following are some of the key take-aways from my presentation for the Singapore Institute of Directors, which discussed Australian digital marketing trends and some LinkedIn statistics from around the world.