Insights
Insights
Branding, marketing, running a business and more from New Work’s director.
Supporting the Whiz-Kids at your organisation
This week I had several conversations that had me reflecting on ways that organisations can meaningfully recognise and reward their young professional talent – which comes down to knowing what they’re reaching for and helping them get there.
Guidelines to building a strong Brand-Culture Connection at your organisation
To build a strong Brand-Culture Connection Strategy at your organisation, engage your people to uncover the gems, lead clear messaging from the top, bring your people along for the journey, and connect everything and everyone.
Do you have a Strong Brand-Culture Connection at your Organisation?
Now that you understand the importance of a strong brand-culture connection as the foundation for your organisational strategy, business plans and people growth, how do you know if you have a strong brand-culture connection? Here’s how to assess your strengths and gaps.
Why your Organisation needs a strong Brand-Culture Connection
Why does an aligned Brand and Culture matter for your organisation? No matter what the business or the challenge… success hinges on building TRUST – internally and externally. Strong Brand-Culture alignment is crucial for building organisational trust and business growth.
What Employee Influencers can do for your Business
“We map out the territory to bring awareness to the fact that a brand is not just a logo, and everyone is responsible for its communication and welfare.” Employee Influencers – people on your team who confidently and passionately represent the business – are the best brand ambassadors you can invest in.
Why Leading an On-Brand Culture gives your Organisation the Edge
The concept of Brand-Led Culture is only just starting to make an appearance at Australian boardroom tables, but in Europe, the U.K. and the U.S., organisations are already working with models connecting Brand and Culture to drive Communication, Strategy and Change. Here’s how it can give you the edge.
5 Steps to Team Identities that build a strong Brand and Culture
Connecting with the Brand is a central part of building a strong, values-aligned Culture – if it is tackled and communicated effectively across the organisation. When team members develop confidence and clarity in the Brand Culture and how this relates to their team’s identity, they become strong brand ambassadors and a more united team.
Classroom Teachers are Experts in Culture
Classroom teachers have to focus on creating Culture with intention, and reinforce it every day, through everything they do… because if they don’t, the kids will show them pretty quickly where they are going wrong!
Do your people know how to talk about your brand?
The challenge for a large organisation, like a global membership association, is how to translate the brand’s positioning and value proposition ‘on the ground’ in a variety of locations and categories. Team members need personal ownership of how to talk about the brand!