Insights
Insights
Branding, marketing, running a business and more from New Work’s director.
Innovative Ways to Build Trust in Business: Bridging the gap between Brand and Culture
In this conversation with If Innovation Could Talk, I discussed:
• innovative measures New Work Consulting has developed to address the divide between a company’s brand and its culture,
• the ways businesses can build trust in the digital age, and
• how individuals build trust through their personal brands.
FINSIA Webinar Highlights: Redesigning Trust in the Digital Age
Trust is more than a code of ethics or PR management. Culture may be intangible but it IS visible – publicly, online! Highlights from our discussion for FINSIA’s Future of Finance 2021 series, where I co-presented with futurist Rocky Scopelliti.
Women & Personal Brand Power
I’ve worked with many women in many different industries and stages in their careers, and have made some observations over time about how they approach their professional image.
Professional Development that Sticks: Teaching Psych secrets that create ROI
A common concern when taking on professional development programs within an organisation is how much impact it will really make: therefore the ROI on time and money. This is what you should be looking for.
Ethics and Perception of Lawyers in 2021 – Findings from The Governance Institute of Australia
This week I attended a webinar run by the Australasian Legal Practice Managers Association with guest speaker Megan Motto, CEO at The Governance Institute of Australia. There were some great points pertinent to my law industry clients and contacts!
The importance of a workshop to kick off team culture change
When you need to see a meaningful and lasting change in team culture, starting with a workshop that aims to inform, inspire and engage all staff can be a powerful place to start. Here’s why.
The importance of brand clarity in a buyer’s market
In order to increase rates of client acquisition and retention, your advisory firm must build trust in highly visible ways. In the online ‘new normal’ and the buyer’s market we increasingly find ourselves in at the end of 2020 – trust and visibility come from clarity, confidence and engagement.
Your Culture is visible Online, more than ever
Online activities have all seen a massive increase since the pandemic began, and this means more is being communicated, through our staff and others, about your organisation… in a highly accessible public forum.
Who will shine right now? Responding as a business and as a human being
I am impressed with so many businesses in their response to COVID-19 to keep things moving and to support clients and customers in their health. From major training and membership organisations rolling out in-depth health and safety programs and online alternatives, to small businesses being creative, flexible… and spreading hope.