Insights
Insights
Branding, marketing, running a business and more from New Work’s director.
Classroom Teachers are Experts in Culture
Classroom teachers have to focus on creating Culture with intention, and reinforce it every day, through everything they do… because if they don’t, the kids will show them pretty quickly where they are going wrong!
Do your people know how to talk about your brand?
The challenge for a large organisation, like a global membership association, is how to translate the brand’s positioning and value proposition ‘on the ground’ in a variety of locations and categories. Team members need personal ownership of how to talk about the brand!
Empowering Diverse Teams by Supporting their Professional Growth
Empowering our diverse teams to grow their professional influence using Personal Power, Personal Brand and Professional Confidence.
When do you need to develop your Team Identity?
I regularly talk about the importance of developing a ‘Team Brand’ for each unit within your organisation – each team’s developed sense of who they are and what they bring to internal and external stakeholders. So when do you need to focus on developing team identities with your people?
Leading how your People communicate your Brand
Your brand is ultimately built by your people, and this affects how stakeholders such as customers, investors, current and future staff, and wider audiences see your organisation.
Guiding internal networking at your organisation
Recently, I’ve noticed clients asking for support in empowering staff to network internally with others at the organisation. These clients tend to be large organisations, or those where staff are working remotely.
Do your staff see themselves as ‘professionals’?
Working with thousands of people in a range of industries has taught me that those who see themselves as professionals – no matter the sector or the role – tend to behave and perform as such.
Leading your Personal Brand from your Passions
For some business owners and senior executives, talking about themselves is difficult – they are used to talking about their business or their team. However, there are circumstances where you need to be able to talk about what you bring, and what defines you as a leader… and a useful first step can be to think about introducing yourself in terms of your passions.
Why a ‘Purpose & Values Retreat’ will not work for you
It’s not enough to do a day on ‘Purpose & Values’. While expertly facilitated discussions can move staff in the moment, typically the intangible outcomes get shelved after the retreat, where they start to gather dust. Understand the 3 components that actually create change.