Insights
Insights
Branding, marketing, running a business and more from New Work’s director.
The importance of brand clarity in a buyer’s market
In order to increase rates of client acquisition and retention, your advisory firm must build trust in highly visible ways. In the online ‘new normal’ and the buyer’s market we increasingly find ourselves in at the end of 2020 – trust and visibility come from clarity, confidence and engagement.
Take-aways from Law Leaders Virtual Roundtable: Business Development Strategy for 2021
In last week’s virtual roundtable for law leaders, my co-host Ben Deverson and I led a discussion on law firm business development strategy for 2021. Ben and I described what we are seeing with our law clients and offered strategies to focus on to see out the year and be ready for the challenges of the next.
Presenting yourself as a deliverer of solutions in times of crisis
At a recent online presentation for INSEAD’s MBA alumni network, I posed the question, ‘What are the unique challenges we are facing in communicating professional and personal brands in 2020, and what needs to look different?’ The answers from participants’ discussion around the world were illuminating!
Your Culture is visible Online, more than ever
Online activities have all seen a massive increase since the pandemic began, and this means more is being communicated, through our staff and others, about your organisation… in a highly accessible public forum.
How my business is staying VISIBLE and RELEVANT right now
At the moment, the biggest question on my mind is: How can businesses continue to stay VISIBLE and RELEVANT during challenging, fast-shifting times? How can we best serve others in ways that feel authentic and easy for all parties… to help us all create thriving business?
Personal brand communication: What my clients are doing in crisis
Whether they are business owners, CEOs, board members, consultants or executives, the clients with whom I’m working on personal brand positioning and communication right now are doing things differently.
How are you coping with the (identity) crisis?
Who is that woman in her active wear? She seems to have a Monday-Sunday gym clothing combo on rotation. She misses the sound of her high heels on the city pavement.
Online Personal Brand Tips for Crisis Mode: Beware confusion and emotion
In this series on ‘Online Personal Brand Tips for Crisis Mode’, I share some observations and the lessons we can take from them, when it comes to your personal brand (what you are presenting about yourself) online.
In this article, I share some observations and tips about the dangers of unchecked confusion and emotion online.
Video Update – My Number 1 Personal Brand Tip for Coronavirus times
Simple, Clean & Supportive. What this means for your personal brand… and why this is my NUMBER ONE TIP. Watch the video here.