Insights
Insights
Branding, marketing, running a business and more from New Work’s director.
How to stop being underestimated when you are starting out in your career
While you cannot control the biases of other people, you can do some things to influence the way they see you. If you know you have the permission and ability to add more value, consider some of these suggestions.
Be honest… what does your online behaviour tell us about your personal brand?
It is not uncommon for people building their thought leadership with online content to see some copycatting or piggybacking from ‘competitors’ from time to time. Certainly, this has happened to me more than once.
Expanding your range of influence to get results
Power differences exist between people and within different situations. This can create very real challenges and roadblocks to achieving your goals – which to me, highlights the importance of improving your chances by working on your personal power.
Key take-aways from AICD Director Download: What’s your board’s role in leading organisational culture online?
In a keynote for the Australian Institute of Company Directors entitled, ‘What’s your board’s role in leading organisational culture online?’ I discussed the challenge of leading culture, the online facets of culture in today’s world, and what this means for directors on boards. Here are some of the key points from the presentation.
A Culture of Leadership: What this means for personal brands
Many forward-thinking organisations would say they are working to foster a culture of leadership across all levels of the business. What does this mean for the development of team members’ personal brands?
Marketing – things change, but what matters stays the same
Rather than feel overwhelmed with how much there is to learn in marketing, and how quickly things change all over again – learn how to get the fundamentals of your business communications right.
Highlight your achievements to position your personal brand
If you look back on your life I think there are many moments like this, when you can’t believe you actually achieved what you did! Highlight your achievements to create a powerful and authentic personal brand.
Key Take-Aways from Presentation for Singapore Institute of Directors
Following are some of the key take-aways from my presentation for the Singapore Institute of Directors, which discussed Australian digital marketing trends and some LinkedIn statistics from around the world.
Personal brand: What business leaders are talking about
As part of the Western Australian Leaders series of events for Executive Members, today’s lunch provided an opportunity to network and to discuss a pertinent topic in business today – personal branding. Here are some of the key trends, questions and concerns coming out of this and similar discussions I’ve had.