3. Keep your virtual events simple to make them effective and easy to execute
A great way to stay visible, connect with new and old contacts regularly and demonstrate your expertise is to hold regular online events of your own. But when busy professional service businesses try to do too much… they quickly become overwhelmed with the workload involved and conclude that it is not worth it for the return in value. Yet, the value in holding events – in person or virtual – comes from consistency over time: sending the message that you are here, you are talking about this subject matter, and you can help. ROI also comes from what you do before, during and after the event to get the most out of it in terms of building connections.
“…sending the message that you are here, you are talking about this subject matter, and you can help.”
If you create a simple format, such as a short Q&A chat set up as a virtual meeting or live session on social media, or a short information session set up as a webinar, you can minimise the time spent preparing and focus on how you will engage and follow-up afterwards. If you prioritise making the online event short, dynamic, relevant and high-energy, people will enjoy it and keep an eye out for the next one.