Insights
Insights
Company, Team & Personal Brand Expression with New Work’s Director.
How to write a quality article for LinkedIn when you just don’t have the time
This week I was working with one of my client’s marketing team to create their communications strategy for 2019. We discussed the importance of quality professional articles from members of staff, using LinkedIn as the primary platform. The question was posed, ‘What process can I use to help a busy director to create quality content for an article?’
How well will your people represent your brand this year?
There is evidence everywhere of companies that have not given adequate thought or resources to how powerfully and consistently their people represent the company brand.
There are humans behind the screens: Online Personal Branding for Business Success
The steps I covered in this presentation to Association of Financial Advisers, on how to develop personal brand confidence and trust by creating a standout professional image online
How to stop being underestimated when you are starting out in your career
While you cannot control the biases of other people, you can do some things to influence the way they see you. If you know you have the permission and ability to add more value, consider some of these suggestions.
Be honest… what does your online behaviour tell us about your personal brand?
It is not uncommon for people building their thought leadership with online content to see some copycatting or piggybacking from ‘competitors’ from time to time. Certainly, this has happened to me more than once.
Expanding your range of influence to get results
Power differences exist between people and within different situations. This can create very real challenges and roadblocks to achieving your goals – which to me, highlights the importance of improving your chances by working on your personal power.
Key take-aways from AICD Director Download: What’s your board’s role in leading organisational culture online?
In a keynote for the Australian Institute of Company Directors entitled, ‘What’s your board’s role in leading organisational culture online?’ I discussed the challenge of leading culture, the online facets of culture in today’s world, and what this means for directors on boards. Here are some of the key points from the presentation.
A Culture of Leadership: What this means for personal brands
Many forward-thinking organisations would say they are working to foster a culture of leadership across all levels of the business. What does this mean for the development of team members’ personal brands?
Marketing – things change, but what matters stays the same
Rather than feel overwhelmed with how much there is to learn in marketing, and how quickly things change all over again – learn how to get the fundamentals of your business communications right.