In this series on ‘Online Personal Brand Tips for Crisis Mode’, I share some observations and the lessons we can take from them, when it comes to your personal brand (what you are presenting about yourself) online.
In this article, I share some observations and tips about the dangers of unchecked confusion and emotion online.
If you can answer those three questions, you will know what is and isn’t appropriate or effective in your communications on LinkedIn, and you will represent your personal brand with elegance and style.
This week I was putting together a visual flow chart of networking activities for a client in professional services, and it reminded me of one of my favourite questions: What are the main actions that move the needle?
This week I was working with one of my client’s marketing team to create their communications strategy for 2019. We discussed the importance of quality professional articles from members of staff, using LinkedIn as the primary platform. The question was posed, ‘What process can I use to help a busy director to create quality content for an article?’
There is a really important component that will elevate your LinkedIn strategy from achieving a little bit of noise… to zeroing in and achieving your specific goals. Yet most people miss the point entirely.
I recently sent one of my clients, an education provider, a list of her company’s top 5 readers following a newsletter we sent out. She commented that all 5 readers had immediately made bookings following the mail out.