Insights
Insights
Branding, marketing, running a business and more from New Work’s director.
Online Personal Brand Tips for Crisis Mode: Beware confusion and emotion
In this series on ‘Online Personal Brand Tips for Crisis Mode’, I share some observations and the lessons we can take from them, when it comes to your personal brand (what you are presenting about yourself) online.
In this article, I share some observations and tips about the dangers of unchecked confusion and emotion online.
Answer 3 questions to represent your personal brand with style on LinkedIn
If you can answer those three questions, you will know what is and isn’t appropriate or effective in your communications on LinkedIn, and you will represent your personal brand with elegance and style.
Online and offline networking that WORKS
This week I was putting together a visual flow chart of networking activities for a client in professional services, and it reminded me of one of my favourite questions: What are the main actions that move the needle?
Bland CV… or Positioned Personal Brand?
Most people’s LinkedIn profiles are little more than a list of jobs they’ve had, or simply a copy of a general CV. But this tells the reader little about you as a professional individual.
Extend your LinkedIn article’s reach – what to write in your SHORT POST
Getting content engagement and personal brand visibility among the right people: Share your articles with well-thought-out short intro posts.
How to write a quality article for LinkedIn when you just don’t have the time
This week I was working with one of my client’s marketing team to create their communications strategy for 2019. We discussed the importance of quality professional articles from members of staff, using LinkedIn as the primary platform. The question was posed, ‘What process can I use to help a busy director to create quality content for an article?’
There are humans behind the screens: Online Personal Branding for Business Success
The steps I covered in this presentation to Association of Financial Advisers, on how to develop personal brand confidence and trust by creating a standout professional image online
How businesses create opportunities online, quickly and effectively
I recently sent one of my clients, an education provider, a list of her company’s top 5 readers following a newsletter we sent out. She commented that all 5 readers had immediately made bookings following the mail out.
Are you scared of LinkedIn?
Confidence and effectiveness on LinkedIn are about knowing the rules, having a clear personal brand, and making sure your communications fall within these boundaries. Here’s what you need to know.