Insights
Insights
Branding, marketing, running a business and more from New Work’s director.
People can’t come knocking if they don’t see a door.
When it comes to your personal brand, the plan works if you work it. It doesn’t have to be complicated, but it does take consistent and continual effort to grow your brand by following a communication plan.
Share Purposeful Content on LinkedIn to build your Thought Leadership
Many business owners and professionals understand the importance of developing authentic, regular content on LinkedIn to build a personal brand and be seen as a leading authority or thinker in their field. But most people struggle with developing engaging, valuable content quickly and easily.
VIDEO: From online connection to real conversation
My live Q&A Chat in August 2021 was ‘From online connection to real conversation.’
How do you take a casual LinkedIn connection to a real conversation… maybe even towards becoming a client or someone integral to your network?
I shared 3 pathways you can take to get that connection to a valuable contact that you are having meaningful conversations with.
Online Personal Brand Tips for Crisis Mode: Beware confusion and emotion
In this series on ‘Online Personal Brand Tips for Crisis Mode’, I share some observations and the lessons we can take from them, when it comes to your personal brand (what you are presenting about yourself) online.
In this article, I share some observations and tips about the dangers of unchecked confusion and emotion online.
Answer 3 questions to represent your personal brand with style on LinkedIn
If you can answer those three questions, you will know what is and isn’t appropriate or effective in your communications on LinkedIn, and you will represent your personal brand with elegance and style.
Online and offline networking that WORKS
This week I was putting together a visual flow chart of networking activities for a client in professional services, and it reminded me of one of my favourite questions: What are the main actions that move the needle?
Bland CV… or Positioned Personal Brand?
Most people’s LinkedIn profiles are little more than a list of jobs they’ve had, or simply a copy of a general CV. But this tells the reader little about you as a professional individual.
Extend your LinkedIn article’s reach – what to write in your SHORT POST
Getting content engagement and personal brand visibility among the right people: Share your articles with well-thought-out short intro posts.
How to write a quality article for LinkedIn when you just don’t have the time
This week I was working with one of my client’s marketing team to create their communications strategy for 2019. We discussed the importance of quality professional articles from members of staff, using LinkedIn as the primary platform. The question was posed, ‘What process can I use to help a busy director to create quality content for an article?’