Modern board directors know that steering a strong culture is fundamental to business success and therefore to their role as stewards. Yet, many directors struggle to wrap their arms around this big thing we call organisational culture. Here are the challenges and risks.
Now more than ever, culture needs to be on the board agenda at every meeting – and must be addressed through rigorous analysis and strategic planning. Here, I highlight what culture should be to boards, some of the challenges I see in culture in the work I do, and AICD’s guidelines on best practice.
What your team focuses on affects the whole business. Here are 3 examples where I often see team members leaving money on the table – and what leaders need to do about it!
The organisation’s brand is rarely perceived as the domain of the board, and it is usually not deeply understood across the board or management. Yet, it has a pivotal role to play in the organisation’s reputation and success.
Your refreshed culture is not a parade.
It isn’t built by overlaying shiny new messaging over BAU.
To scale a culture, you need an organised, all-in approach.
When it comes to your personal brand, the plan works if you work it. It doesn’t have to be complicated, but it does take consistent and continual effort to grow your brand by following a communication plan.
Having just completed a sprint of brand strategy sessions to clarify positioning and value messaging, front-of-mind at the moment is the importance of narrowing your message to a specific audience. Here’s how to use a Value Proposition Chart to FOCUS on WHO you are talking to.
While leaders usually have a strong sense of what they are trying to achieve, the problem I sometimes see is that leaders don’t have clarity on how to tell that story, or – more often – how to unite as a group of leaders in telling that story.
In my work with boards and leadership teams, I see leaders grappling with the challenge of competing priorities on a weekly basis.
Here are some examples of important things in business that don’t seem urgent… until they do…