The organisation’s brand is rarely perceived as the domain of the board, and it is usually not deeply understood across the board or management. Yet, it has a pivotal role to play in the organisation’s reputation and success.
strategy
What makes a culture scalable?
Your refreshed culture is not a parade.
It isn’t built by overlaying shiny new messaging over BAU.
To scale a culture, you need an organised, all-in approach.
People can’t come knocking if they don’t see a door.
When it comes to your personal brand, the plan works if you work it. It doesn’t have to be complicated, but it does take consistent and continual effort to grow your brand by following a communication plan.
Talking to everyone? Talking to NO-ONE.
Having just completed a sprint of brand strategy sessions to clarify positioning and value messaging, front-of-mind at the moment is the importance of narrowing your message to a specific audience. Here’s how to use a Value Proposition Chart to FOCUS on WHO you are talking to.
Develop your Leadership Team Approach to ‘Where we are going’
While leaders usually have a strong sense of what they are trying to achieve, the problem I sometimes see is that leaders don’t have clarity on how to tell that story, or – more often – how to unite as a group of leaders in telling that story.
Is the Urgent drowning out the Important? Finding your strategic priorities in business now
In my work with boards and leadership teams, I see leaders grappling with the challenge of competing priorities on a weekly basis.
Here are some examples of important things in business that don’t seem urgent… until they do…