Many business owners and professionals understand the importance of developing authentic, regular content on LinkedIn to build a personal brand and be seen as a leading authority or thinker in their field. But most people struggle with developing engaging, valuable content quickly and easily.
Getting content engagement and personal brand visibility among the right people: Share your articles with well-thought-out short intro posts.
It is not uncommon for people building their thought leadership with online content to see some copycatting or piggybacking from ‘competitors’ from time to time. Certainly, this has happened to me more than once.