To build visibility and trust with your personal brand, three key elements should be considered in your 2022 strategy:
1. Increasing AWARENESS & VISIBILITY of your personal brand
Participants in the webinar were asked to consider where they sat on the ‘Trust Map’ to assess how close they were to being seen as a go-to trusted advisor. They also were asked to complete a quiz to find out how well they were attending to some important online and in-person elements of your personal brand!
2. Clarifying POSITIONING of your personal brand to highlight value
We spent a lot of time talking about positioning, or creating a ‘lens’ through which to invite others to see you. How specific are you with what you say and write in introductions, and on your official bio? Have you talked to the who, what and why of what you do? Are you directing the listener to the value in what you offer?
3. ELEVATING your personal brand to a ‘leadership brand’
Finally, I highlighted the special requirements of a leader’s personal brand – and pointed out that whether or not you currently lead a team or an organisation, you can always start thinking in terms of your leadership brand. An important part of messaging for leadership and authority in your space is to be able to define and clearly articulate your approach, honed through your experience. Why do you do things a certain way? What is it that you believe in? And of course… why is this of value to stakeholders?
Stay tuned for the follow-up podcast with FINSIA!