Connecting with the Brand is a central part of building a strong, values-aligned Culture – if it is tackled and communicated effectively across the organisation. When team members develop confidence and clarity in the Brand Culture and how this relates to their team’s identity, they become strong brand ambassadors and a more united team.
Classroom teachers have to focus on creating Culture with intention, and reinforce it every day, through everything they do… because if they don’t, the kids will show them pretty quickly where they are going wrong!
Not long ago I was challenged by a situation I was surprised to find myself in, that made me question how well I communicate my boundaries in some situations.
It’s not enough to do a day on ‘Purpose & Values’. While expertly facilitated discussions can move staff in the moment, typically the intangible outcomes get shelved after the retreat, where they start to gather dust. Understand the 3 components that actually create change.