Many business owners and professionals understand the importance of developing authentic, regular content on LinkedIn to build a personal brand and be seen as a leading authority or thinker in their field. But most people struggle with developing engaging, valuable content quickly and easily.
If you can answer those three questions, you will know what is and isn’t appropriate or effective in your communications on LinkedIn, and you will represent your personal brand with elegance and style.
Insights Insights Branding, marketing, running a business and more from New Work's director.
Getting content engagement and personal brand visibility among the right people: Share your articles with well-thought-out short intro posts.
This week I was working with one of my client’s marketing team to create their communications strategy for 2019. We discussed the importance of quality professional articles from members of staff, using LinkedIn as the primary platform. The question was posed, ‘What process can I use to help a busy director to create quality content for an article?’
There is a really important component that will elevate your LinkedIn strategy from achieving a little bit of noise… to zeroing in and achieving your specific goals. Yet most people miss the point entirely.
Confidence and effectiveness on LinkedIn are about knowing the rules, having a clear personal brand, and making sure your communications fall within these boundaries. Here’s what you need to know.
I put a lot of effort into planning and intentional action before, during and after a work trip to really get the most out of it… and ultimately, give me a reason to return.
Board directors and senior executives have said if for years: “You’ve helped me define who I am as a leader.” Now – do it as a team.
What does the Age of AI mean for “professional confidence” – a feeling of valuable contribution in individuals, teams and across organisations? Here’s what leaders must focus on now.