Many business owners and professionals understand the importance of developing authentic, regular content on LinkedIn to build a personal brand and be seen as a leading authority or thinker in their field. But most people struggle with developing engaging, valuable content quickly and easily.
If you can answer those three questions, you will know what is and isn’t appropriate or effective in your communications on LinkedIn, and you will represent your personal brand with elegance and style.
Insights Insights Branding, marketing, running a business and more from New Work's director.
Getting content engagement and personal brand visibility among the right people: Share your articles with well-thought-out short intro posts.
This week I was working with one of my client’s marketing team to create their communications strategy for 2019. We discussed the importance of quality professional articles from members of staff, using LinkedIn as the primary platform. The question was posed, ‘What process can I use to help a busy director to create quality content for an article?’
There is a really important component that will elevate your LinkedIn strategy from achieving a little bit of noise… to zeroing in and achieving your specific goals. Yet most people miss the point entirely.
Confidence and effectiveness on LinkedIn are about knowing the rules, having a clear personal brand, and making sure your communications fall within these boundaries. Here’s what you need to know.
Spending time with board members, leaders and managers in different businesses, I see that there is still a range of opinions on how Culture is and should be shaped in organisations.
Top-down? Bottom-up? Either-or, or both? When I look around, there are clear signals pointing to what works best.
Not just a lunch ‘n’ learn… with an aligned team (or better yet, company) strategy on personal branding, you can shift a culture, change how audiences see you, and change results. Here’s how.
In working with hundreds of professionals at every career level in a range of industries, I’ve had the privilege of witnessing people’s professional confidence – as individuals and as teams – come to life.
Here’s what happens when you work on your team’s personal brands.