Insights
Insights
Branding, marketing, running a business and more from New Work’s director.
Do your staff see themselves as ‘professionals’?
Working with thousands of people in a range of industries has taught me that those who see themselves as professionals – no matter the sector or the role – tend to behave and perform as such.
FINSIA Webinar Recap: The number 1 thing holding professionals back in BD
In my April webinar for FINSIA on ‘Network-building plans for finance professionals in the new normal’, I outlined the key problems I see professional advisors stumble on when it comes to their business and relationship development. Here’s the number 1 thing (and how to overcome it).
Leading your Personal Brand from your Passions
For some business owners and senior executives, talking about themselves is difficult – they are used to talking about their business or their team. However, there are circumstances where you need to be able to talk about what you bring, and what defines you as a leader… and a useful first step can be to think about introducing yourself in terms of your passions.
Share Purposeful Content on LinkedIn to build your Thought Leadership
Many business owners and professionals understand the importance of developing authentic, regular content on LinkedIn to build a personal brand and be seen as a leading authority or thinker in their field. But most people struggle with developing engaging, valuable content quickly and easily.
NWC’s 4 Key Steps to Personal Brand Building: A quest for clarity
Ever wondered what’s involved in working with an advisor to build your personal brand? Here, I outline the 4 stages of personal brand building that I have developed over many years working with clients in business and professional spaces. Essentially – it’s a quest for CLARITY… because this leads to communicating with confidence and impact.
Why boundaries make or break your personal brand
Not long ago I was challenged by a situation I was surprised to find myself in, that made me question how well I communicate my boundaries in some situations.
Why a ‘Purpose & Values Retreat’ will not work for you
It’s not enough to do a day on ‘Purpose & Values’. While expertly facilitated discussions can move staff in the moment, typically the intangible outcomes get shelved after the retreat, where they start to gather dust. Understand the 3 components that actually create change.
3 Reasons to build a ‘Team Brand’
There are rich rewards that come from developing clarity and confidence in your team’s identity, and this works not only for teams of business development managers or advisors who are responsible for growing the client base. Everyone in the business needs to connect with the three levels of brand – company, team and personal.
FINSIA Webinar Recap: The finance professional’s personal brand in 2022
While the recent business landscape has presented many challenges for the banking and finance industry, finance professionals have opportunities in 2022 to build trust and visibility by focusing in on personal brands. In this webinar for FINSIA, I highlighted 3 key strategies to consider this year.