‘We want to grow’ / ‘We want to do more business advisory work’. But unpacking what growth really looks like in terms of changes in the business and in terms of day-to-day activity… and whether this actually aligns with what the accountants really want, can be another thing altogether.
Boards and leadership now recognise that culture is expressed and shaped online as well as in the workplace. In a previous Director Download for AICD, I spoke about the problem of culture being intangible but at the same time easily VISIBLE, online and offline.
When talking to people about their personal brands, I hear the concern, ‘But I don’t want to sound too self-promotional!’ pretty much on a weekly basis. If you’re a professional consultant or advisor, it’s absolutely necessary to communicate your personal brand.
This week I was putting together a visual flow chart of networking activities for a client in professional services, and it reminded me of one of my favourite questions: What are the main actions that move the needle?
In my work with individuals and teams, I have come across lots of proof that people want to build brands that feel authentic and reflective of them as a ‘whole person’.
Most people’s LinkedIn profiles are little more than a list of jobs they’ve had, or simply a copy of a general CV. But this tells the reader little about you as a professional individual.
APPROACH: Internal confidence, external value.Our Purpose: To help people grow in confidence and contribution, through knowing their value. The focus of our advisory: Developing clarity, connection and confidence – at personal, team and organisational level – in how...
The Powerful Personal Brand Amplify your profile, communicate your value and own your space Get the complete how-to book on PERSONAL BRAND STRATEGY. Whether you are a business owner or building your professional career, this book is for you.Whether you are a business...
There is evidence everywhere of companies that have not given adequate thought or resources to how powerfully and consistently their people represent the company brand.
Speaking "As the market continues to evolve, new challenges have arisen, as firms seek to attract and retain clients, appeal to high-performing staff, and re-engineer their business models for success in an intensively competitive advice landscape." - Macquarie...