Developing a leadership brand — individually and collectively — is one way that Corporate Affairs, Communications and Marketing teams can clarify their value and strengthen their strategic influence at their organisation.
brand and leadership
Why a leadership brand matters for the Chief People Officer and their team
For CPOs, cultivating a personal leadership brand is no longer optional – it’s now recognised as a core strategic asset for HR leaders and their teams.
How CPOs can get their LTs aligned through one ‘leadership lens’
CPOs: Challenge your board and LT with these 4 questions to get them aligned through one ‘leadership lens’.
Your people need clarity? Sharpen your leadership lens
When clearly defined and well-articulated, your leadership lens becomes a powerful tool for building trust, aligning culture and driving change… yet many leaders haven’t shaped their lens.
VIDEO: The special requirements of a leader’s personal brand
My live Q&A Chat in May 2021 was on ‘The special requirements of a leader’s personal brand’. I shared the top challenges and requirements my leadership clients experience in personal branding. We then had time to network and discuss implementation points.



