Companies, teams and individual professionals are currently scheduling in brand strategy and planning sessions for January and February, to ensure they can start the year with a strong, high-impact brand. Here’s the Checklist.
brand representation through people
Do your people know how to talk about your brand?
The challenge for a large organisation, like a global membership association, is how to translate the brand’s positioning and value proposition ‘on the ground’ in a variety of locations and categories. Team members need personal ownership of how to talk about the brand!
Gauging your staff’s social media awareness
Boards and leadership now recognise that culture is expressed and shaped online as well as in the workplace. In a previous Director Download for AICD, I spoke about the problem of culture being intangible but at the same time easily VISIBLE, online and offline.
How well will your people represent your brand this year?
There is evidence everywhere of companies that have not given adequate thought or resources to how powerfully and consistently their people represent the company brand.