This week I was working with one of my client’s marketing team to create their communications strategy for 2019. We discussed the importance of quality professional articles from members of staff, using LinkedIn as the primary platform. The question was posed, ‘What process can I use to help a busy director to create quality content for an article?’
The best way to acquire new sales is through word of mouth, or more likely – word of mouse! Great online content that is remarkable, helpful, entertaining, regular and brand-consistent will mean your stuff will be shared by others – and these recommendations will bring new customers to your door.