Picture forty leaders across a business, each improvising their own version of leadership presence and positioning. Here’s why that gap compounds, and the six questions that reveal exactly where it sits.
leadership branding
Developing Leadership Brands: When One Leader’s Clarity Becomes a Business Case
A General Manager does deeply personal work on his own leadership identity. Six months later, Growth, Legal, People & Culture and Corporate Affairs are doing versions of the same work. Here’s why that’s not a coincidence.
How I’m Using AI to Amplify the Value I Deliver to Clients
What’s changed for me, with AI, is how much more of my hard-won expertise, unique thinking and approach I can now bring to each client relationship – it amplifies what was already there. Here’s what that has looked like over the past year.
Someone is already writing your leadership label
Board searches run candidates through search results before a single conversation happens. AI tools summarise professional standing from whatever is publicly available. A label gets written either way, the only real choice is whether a leader has had any hand in writing it.
Leaders: Your jar has more than one label
A board wants governance judgement. An executive team wants day-to-day decision-making. The market wants a clear account of value. None of these are contradictory, but managing them without a clear foundation is where leaders lose coherence. Here’s how to hold one identity across several conversations.
You can’t read the label from inside the jar: Why leaders want personal brand development
The senior leaders I work with are not short on substance. They have run divisions, sat on boards, built teams, navigated crises and delivered results that took real judgement under pressure. What’s harder for them is stepping outside that experience to see it the way someone else would. That is the ‘inside the jar’ problem.
News on Trending Initiatives in Company Trust-Building & Reputation Management
The trend I am starting to see in Australia is a marked increase in awareness and interest in developing an approach to Leadership Branding for senior staff across whole organisations or jurisdictions, in alignment with the global brand and aspiring culture.
What’s stopping you? Common limitations executives choose or reject
When I work with executives on their leadership brand, they are at a point in their lives when they want to try something new, go for something bigger, or be recognised for something more. As soon as we put a big goal out there – we say the words out loud, we tell someone, or we write it down – we are immediately met with scary thoughts.
Seen as ‘Trouble’ or a ‘Vital Partner’? Shifting your in-house lawyer, auditor or consultant brand
You know you need a seat at the decision-making table, but first, you need to be seen differently. Here are 3 ‘shifts’ you can make, to move from a perception of you as ‘Trouble’ to you as a Vital Partner in the business.
VIDEO: The special requirements of a leader’s personal brand
My live Q&A Chat in May 2021 was on ‘The special requirements of a leader’s personal brand’. I shared the top challenges and requirements my leadership clients experience in personal branding. We then had time to network and discuss implementation points.