Insights
Insights
Company, Team & Personal Brand Expression with New Work’s Director.
Opening with a good quality starter question
When meeting a new contact over coffee, I dislike the question, ‘Tell me about your work.’ If you want to open a great conversation with a new contact, there are better ways to ask about their work.
5 huge reasons you must work on your personal Founder Brand during early stage investment
I’ve been heading to quite a few innovation events recently… and noticed some big gaps in what founders know about personal branding… and how important it is to their start-up’s success!
So the reason I asked you to coffee is… Structuring impactful first meetings
Yes, there is the joy of connecting and the spirit of sharing and helping… but the bottom line is, we are exploring ways to do business. Have you come across these 3 challenges in coffee conversations?
The importance of brand clarity in a buyer’s market
In order to increase rates of client acquisition and retention, your advisory firm must build trust in highly visible ways. In the online ‘new normal’ and the buyer’s market we increasingly find ourselves in at the end of 2020 – trust and visibility come from clarity, confidence and engagement.
Take-aways from Law Leaders Virtual Roundtable: Business Development Strategy for 2021
In last week’s virtual roundtable for law leaders, my co-host Ben Deverson and I led a discussion on law firm business development strategy for 2021. Ben and I described what we are seeing with our law clients and offered strategies to focus on to see out the year and be ready for the challenges of the next.
Presenting yourself as a deliverer of solutions in times of crisis
At a recent online presentation for INSEAD’s MBA alumni network, I posed the question, ‘What are the unique challenges we are facing in communicating professional and personal brands in 2020, and what needs to look different?’ The answers from participants’ discussion around the world were illuminating!
Your Culture is visible Online, more than ever
Online activities have all seen a massive increase since the pandemic began, and this means more is being communicated, through our staff and others, about your organisation… in a highly accessible public forum.
How my business is staying VISIBLE and RELEVANT right now
At the moment, the biggest question on my mind is: How can businesses continue to stay VISIBLE and RELEVANT during challenging, fast-shifting times? How can we best serve others in ways that feel authentic and easy for all parties… to help us all create thriving business?
Personal brand communication: What my clients are doing in crisis
Whether they are business owners, CEOs, board members, consultants or executives, the clients with whom I’m working on personal brand positioning and communication right now are doing things differently.