My live Q&A Chat in May 2021 was on ‘The special requirements of a leader’s personal brand’. I shared the top challenges and requirements my leadership clients experience in personal branding. We then had time to network and discuss implementation points.
I’ve worked with many women in many different industries and stages in their careers, and have made some observations over time about how they approach their professional image.
Why is developing your Founder, CEO or Product Leader personal brand important for business growth?
How do you develop and lead the business brand, expressed powerfully through your team?
How do you develop an influential network to help achieve your business growth goals?
Communicating your personal brand is about achieving set goals. After clarifying your brand messaging, you need to get it out there – clearly and consistently – and keep layering your communications to build impact over time. You need to actually do the things that are on your personal brand outreach plan for it to work!
This week I attended a webinar run by the Australasian Legal Practice Managers Association with guest speaker Megan Motto, CEO at The Governance Institute of Australia. There were some great points pertinent to my law industry clients and contacts!
You may worry that asking others for advice or information in professional contexts reveals your ignorance, fearing that others will be put off because you need help. However, if you master the art of asking with intention, it does quite the opposite.
Leaders have specific requirements when it comes to positioning their personal brands. Whether you are an established or emerging leader, your personal brand will be strengthened by an approach that is specific to your current and future leadership goals.
Sometimes you know you will be making a change in your career, and the plan is to launch the ‘new you’… but there may be some wait time before you can make your announcements. So what can you do behind-the-scenes to get your brand ready while you wait?
Often, people who are stepping back into a professional space struggle with a drop in confidence, usually around feeling they are ‘out of the loop’ or that they may have missed opportunities. Here are some confidence-boosters.
Walking around display stalls, hearing pitches on stage and speaking one-on-one with entrepreneurs, I couldn’t help view it all through my ‘personal branding lens’… and this is where I made some interesting observations.