Why is developing your Founder, CEO or Product Leader personal brand important for business growth?
How do you develop and lead the business brand, expressed powerfully through your team?
How do you develop an influential network to help achieve your business growth goals?
Communicating your personal brand is about achieving set goals. After clarifying your brand messaging, you need to get it out there – clearly and consistently – and keep layering your communications to build impact over time. You need to actually do the things that are on your personal brand outreach plan for it to work!
This week I attended a webinar run by the Australasian Legal Practice Managers Association with guest speaker Megan Motto, CEO at The Governance Institute of Australia. There were some great points pertinent to my law industry clients and contacts!
You may worry that asking others for advice or information in professional contexts reveals your ignorance, fearing that others will be put off because you need help. However, if you master the art of asking with intention, it does quite the opposite.
Leaders have specific requirements when it comes to positioning their personal brands. Whether you are an established or emerging leader, your personal brand will be strengthened by an approach that is specific to your current and future leadership goals.
Sometimes you know you will be making a change in your career, and the plan is to launch the ‘new you’… but there may be some wait time before you can make your announcements. So what can you do behind-the-scenes to get your brand ready while you wait?
Often, people who are stepping back into a professional space struggle with a drop in confidence, usually around feeling they are ‘out of the loop’ or that they may have missed opportunities. Here are some confidence-boosters.
Walking around display stalls, hearing pitches on stage and speaking one-on-one with entrepreneurs, I couldn’t help view it all through my ‘personal branding lens’… and this is where I made some interesting observations.
I’ve been heading to quite a few innovation events recently… and noticed some big gaps in what founders know about personal branding… and how important it is to their start-up’s success!
At a recent online presentation for INSEAD’s MBA alumni network, I posed the question, ‘What are the unique challenges we are facing in communicating professional and personal brands in 2020, and what needs to look different?’ The answers from participants’ discussion around the world were illuminating!