I’ve been heading to quite a few innovation events recently… and noticed some big gaps in what founders know about personal branding… and how important it is to their start-up’s success!
Personal Brand
Presenting yourself as a deliverer of solutions in times of crisis
At a recent online presentation for INSEAD’s MBA alumni network, I posed the question, ‘What are the unique challenges we are facing in communicating professional and personal brands in 2020, and what needs to look different?’ The answers from participants’ discussion around the world were illuminating!
Personal brand communication: What my clients are doing in crisis
Whether they are business owners, CEOs, board members, consultants or executives, the clients with whom I’m working on personal brand positioning and communication right now are doing things differently.
How are you coping with the (identity) crisis?
Who is that woman in her active wear? She seems to have a Monday-Sunday gym clothing combo on rotation. She misses the sound of her high heels on the city pavement.
Online Personal Brand Tips for Crisis Mode: Beware confusion and emotion
In this series on ‘Online Personal Brand Tips for Crisis Mode’, I share some observations and the lessons we can take from them, when it comes to your personal brand (what you are presenting about yourself) online.
In this article, I share some observations and tips about the dangers of unchecked confusion and emotion online.
Video Update – My Number 1 Personal Brand Tip for Coronavirus times
Simple, Clean & Supportive. What this means for your personal brand… and why this is my NUMBER ONE TIP. Watch the video here.
Answer 3 questions to represent your personal brand with style on LinkedIn
If you can answer those three questions, you will know what is and isn’t appropriate or effective in your communications on LinkedIn, and you will represent your personal brand with elegance and style.
Get over your fear of self-promotion or be invisible!
When talking to people about their personal brands, I hear the concern, ‘But I don’t want to sound too self-promotional!’ pretty much on a weekly basis. If you’re a professional consultant or advisor, it’s absolutely necessary to communicate your personal brand.
Communicating the ‘whole’ professional: Why this matters for individuals and teams
In my work with individuals and teams, I have come across lots of proof that people want to build brands that feel authentic and reflective of them as a ‘whole person’.
Bland CV… or Positioned Personal Brand?
Most people’s LinkedIn profiles are little more than a list of jobs they’ve had, or simply a copy of a general CV. But this tells the reader little about you as a professional individual.