My live Q&A Chat in May 2021 was on ‘The special requirements of a leader’s personal brand’. I shared the top challenges and requirements my leadership clients experience in personal branding. We then had time to network and discuss implementation points.
In this conversation with If Innovation Could Talk, I discussed:
• innovative measures New Work Consulting has developed to address the divide between a company’s brand and its culture,
• the ways businesses can build trust in the digital age, and
• how individuals build trust through their personal brands.
Trust is more than a code of ethics or PR management. Culture may be intangible but it IS visible – publicly, online! Highlights from our discussion for FINSIA’s Future of Finance 2021 series, where I co-presented with futurist Rocky Scopelliti.
I’ve worked with many women in many different industries and stages in their careers, and have made some observations over time about how they approach their professional image.
My live Q&A Chat in April 2021 was on ’10 ideas for greater leverage BEFORE, DURING and AFTER networking’.
I shared my top 10 tips for impact in networking in person and online. We then had time to network and discuss implementation points.
Why is developing your Founder, CEO or Product Leader personal brand important for business growth?
How do you develop and lead the business brand, expressed powerfully through your team?
How do you develop an influential network to help achieve your business growth goals?
Communicating your personal brand is about achieving set goals. After clarifying your brand messaging, you need to get it out there – clearly and consistently – and keep layering your communications to build impact over time. You need to actually do the things that are on your personal brand outreach plan for it to work!
This week I attended a webinar run by the Australasian Legal Practice Managers Association with guest speaker Megan Motto, CEO at The Governance Institute of Australia. There were some great points pertinent to my law industry clients and contacts!
You may worry that asking others for advice or information in professional contexts reveals your ignorance, fearing that others will be put off because you need help. However, if you master the art of asking with intention, it does quite the opposite.
Sometimes you know you will be making a change in your career, and the plan is to launch the ‘new you’… but there may be some wait time before you can make your announcements. So what can you do behind-the-scenes to get your brand ready while you wait?