The trend I am starting to see in Australia is a marked increase in awareness and interest in developing an approach to Leadership Branding for senior staff across whole organisations or jurisdictions, in alignment with the global brand and aspiring culture.
When I work with executives on their leadership brand, they are at a point in their lives when they want to try something new, go for something bigger, or be recognised for something more. As soon as we put a big goal out there – we say the words out loud, we tell someone, or we write it down – we are immediately met with scary thoughts.
You know you need a seat at the decision-making table, but first, you need to be seen differently. Here are 3 ‘shifts’ you can make, to move from a perception of you as ‘Trouble’ to you as a Vital Partner in the business.
My live Q&A Chat in May 2021 was on ‘The special requirements of a leader’s personal brand’. I shared the top challenges and requirements my leadership clients experience in personal branding. We then had time to network and discuss implementation points.
Leaders have specific requirements when it comes to positioning their personal brands. Whether you are an established or emerging leader, your personal brand will be strengthened by an approach that is specific to your current and future leadership goals.
As part of the Western Australian Leaders series of events for Executive Members, today’s lunch provided an opportunity to network and to discuss a pertinent topic in business today – personal branding. Here are some of the key trends, questions and concerns coming out of this and similar discussions I’ve had.